Senior Performance Marketing Manager (B2B SaaS)

Were looking for a Senior Performance Marketing Manager to own and scale our paid acquisition engine across Google Ads and LinkedIn Ads, with a strong focus on pipeline impact, ROI, and account-based strategies.

This is a hands-on role for someone who is as comfortable setting strategy as they are executing and optimizing campaigns daily. You will own paid media performance end-to-end, from targeting and messaging to conversion, attribution, and revenue impact.

What youll own

• Own and execute paid campaigns across Google Ads and LinkedIn Ads for:
• Lead generation
• Brand awareness
• Account-Based Marketing (ABM)
• Build and optimize campaigns with clear pipeline, CPA, and ROI targets
• Develop and run intent-based campaigns, using intent data and signals to prioritize accounts and audiences
• Continuously test and optimize:
• Targeting
• Bidding strategies
• Creatives and messaging
• Landing pages and conversion paths
• Work closely with:
• Sales and RevOps on funnel alignment and attribution
• Content and product marketing on messaging and offers
• Track and report on performance across the full funnel:
• CTR, CVR, CPL, CPA
• MQL, SQL, pipeline, and revenue contribution
• Support ABM strategy execution, including account targeting, personalization, and retargeting
• Contribute to SEO strategy and performance (hands-on experience is a plus, not mandatory)
• Identify new opportunities to improve efficiency, scale what works, and stop what doesnt

What were looking for

• 79+ years of experience in B2B SaaS marketing
• Proven, hands-on experience running Google Ads and LinkedIn Ads at scale
• Strong track record of hitting or outperforming targets
• Deep understanding of:
• Paid media metrics and attribution
• B2B funnels and long sales cycles
• Experience with intent tools and intent-driven campaigns (strong plus)
• Comfortable working in a target-driven, high-ownership environment
• Analytical, structured, and outcome-oriented
• Able to balance strategy with day-to-day execution

Nice to have

• SEO experience
• ABM platform experience
• Experience working closely with RevOps