Senior Performance Marketer

Position: Sr Performance Marketer

Location: Kochi

Mode: Full-time Onsite

We are seeking a dedicated and results-driven Performance Marketer to join our dynamic digital marketing agency. The ideal candidate will have a minimum of 2 years of experience in generating leads through Meta and Google Ads. You will be solely responsible for creating and managing ad campaigns to maximize lead generation and achieve outstanding ROI for our clients.

Key Responsibilities:

Lead Generation:

• Develop and implement lead generation strategies using Meta and Google Ads.
• Craft client-centric messaging to attract potential clients and communicate their unique value proposition.
• Conduct strategy audits to identify opportunities for clients to scale their brand.
• Conceptualize, plan, and execute marketing campaigns specifically designed to attract and acquire new clients.

Campaign Management & Optimization:

• Strategize and manage ad campaigns to achieve higher ROI.
• Analyze analytics to identify areas of improvement and utilize conversion rate optimization (CRO) tactics.
• Conduct A/B testing to optimize campaign performance.
• Optimize sales funnels to maximize campaign performance.

Reporting and Analysis:

• Prepare weekly & monthly reports using our advanced software and make recommendations for ongoing improvements.
• Monitor and analyze campaign performance data to drive strategic decisions.
• Analyze market trends and competitor strategies to unearth opportunities for innovation and differentiation.

Collaboration:

• Work closely with our team of specialists to build and manage client campaigns.
• Collaborate with cross-functional teams to align marketing strategies with broader business goals.

Client Management:

• Act as the main point of contact for clients, building positive relationships and representing the company.
• Educate clients on our PPC strategies and tactics.
• Provide exceptional customer service, turning any negative experiences into positive outcomes.
• Confidently upsell and retain clients by demonstrating value and results.

Customer Experience:

• Provide exceptional customer service, turning any negative experiences into positive outcomes.
• Confidently upsell and retain clients by demonstrating value and results.

Requirements:

• 2+ years of agency experience in a similar role.
• Solid experience in creating and managing digital marketing campaigns.
• Well-rounded knowledge and passion for digital marketing, including SEO, PPC (Google Ads, Facebook Ads), CRO, and growth hacking.
• Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Hunger for learning and enhancing existing skills.
• Highly organized and process-driven.
• Exceptional customer service skills.
• Google Analytics and Google Ads certification is a plus.
• Excellent English communication and collaboration skills.

Join our innovative team and help drive exceptional marketing results for our clients. Apply now to be a part of our journey!