Senior Performance Marketer

Job Overview

We are looking for a highly analytical and results-driven Performance Marketing Specialist from an advertising agency background to manage, optimize, and scale paid digital marketing campaigns. This is an onsite opportunity in Hyderabad.

The ideal candidate must have 5+ years of experience, proven expertise in handling 20 lakhs+ monthly ad budgets, and strong exposure to real estate performance marketing.

You will be responsible for driving high-quality leads, customer acquisition, ROI improvement, and measurable business outcomes through data-driven paid advertising strategies.

Location: Hyderabad, Telangana

Work Mode: Onsite (Office-based)

Key Responsibilities

• Plan, execute, and optimize paid digital marketing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, YouTube, and other paid channels.
• Manage and optimize high-budget campaigns (20 lakhs+ per month) with a focus on lead quality, CPL, CPA, and ROAS.
• Execute real estate lead generation campaigns for residential and commercial projects.
• Monitor, analyze, and report performance using Google Analytics, Ads Managers, and dashboards, providing actionable insights.
• Conduct A/B testing on ad creatives, landing pages, funnels, and audience segments to continuously improve performance.
• Efficiently plan and allocate budgets to maximize ROI within defined spends.
• Collaborate with creative, content, and design teams to develop compelling ad creatives and messaging.
• Track and report key performance metrics such as CPC, CTR, CPL, CPA, ROAS, Conversion Rate, and Lead Quality to stakeholders.
• Stay updated with platform changes, trends, and best practices in performance marketing and paid media.

Requirements

• Bachelors degree in Marketing, Business, Advertising, or a related field.
• 5+ years of experience in performance marketing or paid media, mandatory advertising agency background.
• Proven experience managing 20 lakhs or more monthly ad budgets.
• Strong hands-on experience with Real Estate performance marketing campaigns.
• Expertise in Google Ads, Meta Ads, LinkedIn Ads, and other paid media platforms.
• Proficiency in Google Analytics, Google Tag Manager, Looker Studio (Data Studio).
• Strong analytical and data-driven decision-making skills.
• Excellent communication and stakeholder management skills.

Good to Have

• Experience with SEO, SEM, Email Marketing, CRO, and landing page optimization.
• Exposure to CRM integrations and lead-quality tracking.
• Experience in managing high-ticket real estate campaigns.

Key Skills

• High-budget performance campaign strategy
• Real estate lead generation & funnel optimization
• Media buying & budget optimization
• Audience targeting & segmentation
• A/B testing & experimentation
• Performance analysis & reporting
• Analytical thinking & problem-solving