Senior Paid Media Manager

Were Hiring : Senior Paid Media Manager

Location: Noida (In-office)

About The Cinnamon Kitchen (TCK)

At The Cinnamon Kitchen, we are redefining snacking with plant-based, organic, and gluten-free foods from spreads and cookies to cakes and breads. Every product is thoughtfully crafted without preservatives , enriched with nutrients, and designed to support healthier everyday choices .

We operate across D2C, quick commerce, and marketplaces , combining clean-label products with a strong focus on brand, performance, and long-term customer value.

Key Responsibilities

Paid Media Ownership

• Own end-to-end paid performance across:
• Meta Ads (primary channel)
• Google Ads (secondary channel)
• Manage campaign setup, optimisation, and scaling
• Own budget pacing and allocation decisions

Performance Decision-Making

• Balance growth and efficiency based on business context
• Decide when to scale spend, pull back, or reallocate budgets
• Evaluate performance beyond ROAS, including:
• CAC
• Contribution margin
• LTV

Creative and Media Collaboration

• Work closely with the Performance Creative Strategist
• Align on creative testing roadmaps, scaling logic, and fatigue management
• Treat creative as a core performance lever, not an afterthought

Reporting and Attribution Understanding

• Maintain accurate, transparent, and decision-oriented reporting
• Understand attribution overlap across Meta, Google, and retention channels
• Communicate performance drivers, risks, and trade-offs clearly to leadership

Retention and Audience Insights

• Analyse repeat purchase behaviour, audience quality, and cohort performance
• Identify funnel drop-offs and efficiency gaps
• Support lifecycle and retention strategy through data-backed insights

Ideal Candidate Profile

Industry Experience (Strong Preference)

• D2C brands
• Consumer, food, FMCG, lifestyle, or subscription businesses
• Experience managing significant monthly ad spends

Background and Skills

• 58 years of hands-on performance marketing experience
• Strong Meta Ads expertise (non-negotiable)
• Working knowledge of Google Ads
• Experience in fast-paced, scale-up environments
• Comfortable operating without agency buffers

You Are Someone Who

• Remains calm under pressure and during performance volatility
• Can explain why performance changed, not just what changed
• Understands creative as a growth lever
• Is comfortable owning outcomes and accountability
• Thinks in terms of business impact, not just platform metrics

Why Join The Cinnamon Kitchen

• High-ownership, high-impact role
• Direct influence on growth and profitability
• Opportunity to build and scale in-house paid media systems
• Work closely with leadership and cross-functional teams
• Be part of a fast-growing consumer brand

To Apply

Send your resume to

Subject line: Senior Paid Media Manager Your Name