Senior Paid Ads Specialist

Senior Paid Ads Specialist

Location: Hauz Khas, Delhi

Experience Required: 3+ years

Employment Type: Full-time

CTC: 6 - 8 LPA (Based on experience)

About Us

At MiM Essay, we help ambitious students get into the worlds best business schools by guiding them through every step of the admissions process from profile building to essays, interviews, and scholarships. We are one of Indias biggest and most successful Study Abroad Firms.

At Kraya, we build AI-powered WhatsApp-based lead capture, qualification, and automation systems for businesses. Our goal is to help brands close more sales without increasing marketing spend, by optimizing follow-ups and lead conversion through smart automation.

You will be working on ad campaigns that directly fuel the growth of both brands high-conversion, high-ROI campaigns that are creatively sharp, data-driven, and powered by AI-led optimization.

Key Responsibilities

• Plan, execute, and optimize Meta ad campaigns across Facebook and Instagram for both B2B SaaS and EdTech audiences
• Manage monthly ad budgets of 40L+ with clear performance accountability and ROI targets
• Develop and test creative strategies including ad copy, visuals, and video content
• Implement advanced audience segmentation and targeting strategies
• Analyze campaign performance using Facebook Ads Manager and attribution tools
• Conduct competitor research using Facebook Ads Library and industry benchmarks
• Collaborate with sales and product teams to align campaigns with business objectives
• Build and maintain detailed performance reports and dashboards
• Stay updated on Meta platform changes, new features, and advertising best practices
• Scale winning campaigns while maintaining cost efficiency

Skills required

• 3+ years of hands-on experience managing Meta ad campaigns with proven results
• Track record of managing budgets of 30L+ per month or 3Cr+ annually
• Deep understanding of Meta's auction system, bidding strategies, and algorithm
• Expertise in campaign structure, objective selection, and optimization techniques at scale
• Strong analytical skills with proficiency in Google Sheets/Excel for data analysis
• Experience with lead generation campaigns and CRM integration
• Ability to write compelling ad copy and provide creative direction
• Knowledge of Facebook Pixel, conversion tracking, and attribution models
• Understanding of A/B testing methodologies and statistical significance
• Experience managing high-budget accounts with daily budget allocation decisions

Qualification

• Experience with B2B SaaS or EdTech marketing
• Familiarity with other paid platforms (Google Ads, LinkedIn Ads)
• Knowledge of marketing automation and CRM tools
• Experience with video content creation and scripting
• Understanding of marketing psychology and persuasion principles
• Basic knowledge of Google Apps Script or API integrations
• Experience with advanced reporting and data visualization

What we offer

• Competitive salary up to 8 LPA based on experience
• Opportunity to work across two dynamic companies
• Hands-on experience managing 40L+ monthly ad budgets
• Collaborative work environment in Hauz Khas
• Chance to directly impact business growth and scale
• Exposure to both B2B SaaS and EdTech verticals