Senior Paid Ads Specialist

Senior Paid Ads Specialist

Location: Hauz Khas, Delhi

Experience Required: 2.5 years

Employment Type: Full-time

CTC: 7- 8 LPA (Based on experience)

About Us

At MiM Essay, we help ambitious students get into the worlds best business schools by guiding them through every step of the admissions process from profile building to essays, interviews, and scholarships. We are one of Indias biggest and most successful Study Abroad Firms.

At Kraya, we build AI-powered WhatsApp-based lead capture, qualification, and automation systems for businesses. Our goal is to help brands close more sales without increasing marketing spend, by optimizing follow-ups and lead conversion through smart automation.

You will be working on ad campaigns that directly fuel the growth of both brands high-conversion, high-ROI campaigns that are creatively sharp, data-driven, and powered by AI-led optimization.

Experience Requirements

• 2.5+ years managing large-scale lead generation campaigns (not e-commerce or brand awareness)
• Proven ability to handle 50 lakh+ monthly ad budgets (6 Crore+ annually)
• Demonstrated track record of 10x account scaling while maintaining CPL efficiency
• Meta Ads: Lead Forms, CBO, Advantage+ campaigns, audience segmentation, lookalike audiences, creative testing
• Google Ads: Search, YouTube lead forms, Display, Performance Max, Demand Gen campaigns

Key Responsibilities

• Plan, launch, and optimize lead generation campaigns for B2B SaaS, consultancy, or service businesses
• Scale campaigns horizontally and vertically while maintaining efficiency
• Conduct continuous A/B testing on creatives, copy, targeting, and bidding strategies
• Strong understanding of non-vanity metrics: CPL, lead quality scores, lead-to-customer conversion rate, CAC, LTV, ROAS
• Deep knowledge of how metrics affect each other - relationships between CTR, conversion rate, CPL, and ROI
• Analyze daily performance, identify metric interdependencies, and make data-driven optimizations
• Monitor how changes cascade through the funnel, affecting CPL and lead quality
• Optimize for both lead volume and quality aligned with sales requirements
• Work with creative teams on ad copy and creatives for lead capture
• Coordinate with sales teams for lead quality feedback and campaign optimization

Required Skills

• Strong analytical abilities to interpret data, understand metric relationships, and measure ROI
• Deep understanding of which metrics drive business outcomes and how they influence each other
• Excellent problem-solving for diagnosing performance gaps quickly
• Ability to work independently with accountability for results
• Strategic thinking to align tactics with revenue goals