Senior Meta Media Buyer

Company Description

Growth Fusion is a performance marketing leader specializing in helping top U.S. brands in sectors like insurance, financial services, and home services. With an in-house media buying team, we effectively manage millions in monthly ad spend across platforms like Meta, Google, TikTok, Snap, and more. Our data-driven and compliant strategies are designed to generate high-quality leads, clicks, and calls, ensuring performance-focused results. We deliver transparent, scalable, and ROI-positive outcomes for our clients through expert traffic generation and precise targeting. Growth Fusion is where innovative creativity and data-backed decisions converge for measurable business growth.

Location: Coimbatore / Bengaluru

Company: Growth Fusion

Employment Type: Full-time

We are looking for a highly performance-driven Meta Media Buyer who specializes in managing high-budget campaigns and scaling profitable customer acquisition on Meta. This role requires someone who is deeply analytical, understands performance metrics beyond surface level, and can connect ad performance with user journey and funnel behavior.

The ideal candidate should have strong experience in creative testing, campaign optimization, and providing structured feedback to the creative team to improve ad performance. You should be comfortable working in a fast-paced environment where decisions are driven by data, testing, and business outcomes.

Experience managing campaigns in the US and/or Europe markets will be a strong advantage.

• Plan, launch, and manage Meta ad campaigns across Facebook and Instagram
• Handle high-budget media buying with a strong focus on performance and profitability
• Monitor and optimize campaigns based on key metrics such as CPM, CTR, CPC, CPA, CPL, CVR, ROAS, frequency, and funnel conversion rates
• Build and manage campaign structures for testing, scaling, retargeting, and audience expansion
• Analyze user flow and funnel performance from ad click through landing page to conversion
• Identify creative fatigue, audience fatigue, and performance bottlenecks, and take corrective actions quickly
• Develop strong creative testing frameworks across hooks, angles, formats, messaging, audiences, and offers
• Work closely with the creative team by giving clear, actionable feedback based on ad performance data
• Translate campaign insights into new creative directions, briefs, and iteration ideas
• Collaborate with tracking, analytics, and landing page teams to improve attribution and overall conversion performance
• Prepare regular performance reports with insights, observations, and next action plans
• Stay updated with Meta platform changes, best practices, and evolving media buying strategies

• 38 years of hands-on experience in managing and optimizing Meta ad campaigns
• Proven experience as a Meta Media Buyer / Performance Marketer
• Strong hands-on experience in managing and optimizing Meta campaigns
• Strong understanding of campaign metrics, attribution, user behavior, and conversion funnels
• Ability to read performance data and make clear optimization decisions
• Experience in creative testing and using creative performance insights to improve results
• Ability to provide data-backed feedback to designers, editors, and creative strategists
• Strong knowledge of audience strategy, campaign structure, scaling, retargeting, and performance troubleshooting
• Comfortable working with landing pages, funnels, and post-click user flow analysis
• Strong analytical mindset and problem-solving ability
• Ability to work independently and take ownership of campaign performance

• Experience managing campaigns for US and/or Europe markets
• Experience handling higher ad budgets
• Familiarity with tracking tools, attribution platforms, and analytics dashboards
• Experience working in lead generation, e-commerce, info products, or performance marketing environments
• Understanding of CRO, landing page testing, and user journey optimization

• Data-driven thinker
• Strong ownership mindset
• Performance-focused and commercially aware
• Proactive communicator with the creative and growth teams
• Someone who can combine media buying + creative insight + funnel understanding

You will stand out if you:

• Have managed large-scale Meta budgets
• Have experience in US / Europe campaigns
• Can clearly explain why a campaign is working or failing
• Can connect creative performance with funnel metrics and business outcomes
• Can turn data into actionable feedback for the team