Senior Meta Ads Specialist (D2C & E-commerce)

Job Title: Senior Meta Ads Specialist (D2C & E-commerce)

Company: Per4mance Guru

Location: Onsite (Delhi preferred)

Experience: 25 Years (Must include Agency experience)

About the Role

At Per4mance Guru , we dont just "run ads"we scale businesses. We are looking for a Meta Ads Expert who lives and breathes data, creative strategy, and rapid scaling. You must have a proven track record of managing monthly spends of 10L+ and delivering over 50 Lakhs in monthly sales for D2C brands in India.

This is a high-impact role requiring an "agency-bred" professional who can balance multiple high-growth accounts while maintaining a razor-sharp focus on ROAS and Contribution Margin .

Key Responsibilities

• End-to-End Campaign Management: Plan, execute, and optimize full-funnel Meta (Facebook & Instagram) campaigns for D2C brands.
• Aggressive Scaling: Identify winning pockets and scale accounts from 5L to 50L+ in monthly revenue while keeping CAC within targets.
• Creative Strategy: Collaborate with the design team to develop high-converting "hooks" and ad formats (Reels, UGC, Static). You must be able to write compelling ad copy that resonates with Indian consumers.
• Technical Excellence: Expert-level management of Meta Pixel, Conversions API (CAPI), and Catalog Sales (DPA).
• Data Analysis: Use GA4, TripleWhale, or Northbeam (if applicable) to track the Marketing Efficiency Ratio (MER) and blended ROAS.
• A/B Testing: Constantly test landing pages, offer structures, and creative angles to beat "creative fatigue."

What We Are Looking For

• The "Agency" Edge: You must have worked in a fast-paced agency environment. You know how to manage client expectations and juggle multiple niche-specific strategies.
• D2C Specialist: Deep understanding of the Indian e-commerce landscape, including seasonality (festive sales), Tier 2/3 audience behavior, and the impact of COD/RTO on performance.
• Mathematical Mindset: You don't just report "Clicks"; you understand the relationship between AOV (Average Order Value), LTV (Lifetime Value), and scaling.
• Tool Kit: Proficiency in Meta Ads Manager, Excel/Google Sheets (Pivot tables are your best friend), and Google Analytics.

Success Metrics (KPIs)

MetricTarget / ExpectationMonthly Revenue Scale: Consistently hitting 50L+ per account

ROAS (Return on Ad Spend)

Maintaining profitable benchmarks (typically 3x - 5x+)

Creative Freshness: Weekly refresh of ad creatives to prevent fatigue

CAC (Cost Per Acquisition): Stability during scale-up phases

Why Join Per4mance Guru?

• Work with Winners: Manage some of the fastest-growing D2C brands in India.
• Data-Driven Culture: We value results over "hours clocked."
• High Growth: Opportunity to lead a team of junior media buyers as we scale.

How to Apply

If you have the receiptsscreenshots of dashboards, case studies of scaling brands to 50L+, and a passion for performancewe want to talk to you.