Senior Marketing Manager

Broad Function:

We are seeking Sr. Marketing Manager , who will be responsible in global marketing strategy and execution across digital, offline, and event channels to drive brand positioning, demand generation, and sales pipeline growth. Build and manage a high-performing marketing team and partner ecosystem, while collaborating cross-functionally with sales, product, and operations. Ensure measurable ROI through data-driven campaigns and scale Smartboxs presence across U.S., Europe, India, and other international markets.

Responsibilities:

• Global Marketing Leadership: Own Smartboxs global marketing strategy and execution, ensuring consistent brand positioning and lead generation across the U.S., India, Europe, and other priority markets.
• Demand Generation: Build and execute campaigns that generate high-quality B2B leads and directly impact the sales pipeline.
• Digital & Offline Marketing: Lead both digital (SEO, SEM, website, social media, content marketing) and offline (events, trade shows, PR, brand campaigns) initiatives with equal focus.
• Team Building & Management: Hire, train, and manage a high-performing marketing team including content writers, graphic designers, videographers, SEO specialists, as well as external freelancers and agencies.
• Exhibitions & Events: Drive Smartboxs presence at global trade shows and expos, managing everything from pre-event marketing to on-site execution and follow-ups.
• Cross-Functional Collaboration: Work closely with sales, product, and operations teams to ensure marketing is tightly aligned with business goals and customer success.
• Analytics & ROI : Set up and track KPIs for all marketing activities, ensuring measurable impact on lead generation, conversion, and brand growth.

Qualifications:

• At least 10+ years of B2B product marketing experience, including leading global campaigns that delivered measurable results in lead generation and sales pipeline.
• Strong preference for candidates who have marketed hardware or hardware-plus-software products (e.g., lockers, access control, smart devices) to enterprise or institutional buyers.
• Direct experience marketing to U.S. and developed markets, with deep understanding of international buyer behavior and enterprise decision cycles.
• Hands-on experience across digital channels (SEO, SEM, social, analytics) and offline channels (PR, exhibitions, partner marketing, events).
• Prior experience building and leading marketing teams, as well as managing agencies and freelancers across multiple disciplines.
• Ability to translate strategy into action, with a roll-up-your-sleeves approach when needed.
• Excellent written and spoken English, with strong executive-level presentation skills.
• Willingness to travel for trade shows, exhibitions, and partner events as needed.
• Demonstrated ability to scale global brand presence for a hardware-plus-software product.
• Strong network of agencies, PR firms, and event organizers across international markets.
• Prior experience in industries such as real estate, logistics, retail, or universities.

Benefits:

The company offers a range of employee benefits including:

• Cashless medical insurance for employees, spouses, and children
• Accidental insurance coverage
• Life insurance coverage
• Access to online learning platforms such as Udemy
• Retirement benefits including Provident Fund (PF) and Gratuity
• Paternity & Maternity Leave Benefit