Senior Marketing Manager

Are you ready to lead marketing in one of the world's fastestgrowing cybersecurity markets? As the Marketing Manager for Indias Government (Central, State, Defence, PSU) and Enterprise (Large and Strategic Accounts) segments, you will be the strategic engine behind programs that elevate Forcepoints brand, create demand, and accelerate revenue growth in highvalue, highimpact markets.

Job Description

Key Responsibilities

Strategic Marketing & Planning

• Serve as the trusted marketing advisor for Indias Government & Enterprise Sales teams - guiding strategy, planning, and execution across the region.
• Deeply understand market dynamics, sales goals, channel priorities, and the financial and pipeline targets for Government and Enterprise accounts.
• Develop and execute segmentspecific marketing plans, including messaging and localized campaigns to target audience/s.
• Conduct competitive analysis specific to the cybersecurity needs of Government agencies, PSUs, Defence, and large regulated enterprises, strengthening Forcepoints market position.

Government & Enterprise Market Focus

• Tailor Corporate messaging to address Indiaspecific priority themes:
• Data protection, internal threat management, cyber resiliency
• Public sector digital transformation
• Defence & critical infrastructure security
• Compliance-driven initiatives
• Build programs that align with Government buying cycles, tender/RFP timelines, and strategic Enterprise account initiatives.
• Collaborate with sales on ABM (AccountBased Marketing) programs for highpriority Government Ministries, PSUs, BFSI majors, and large enterprises.

Campaigns, Events & Partner Marketing

• Lead Forcepoints presence at Government summits, defence expos, cybersecurity conferences, BFSI forums, and industry associations.
• Manage executive roundtables, CXO engagements, workshops, and partner-hosted initiatives targeted to Government & Enterprise audiences.
• Work with distributors and resellers to build and execute high-impact co-marketing programs, ensuring measurable contribution to regional pipeline.
• Own and manage the India North/East direct marketing and MDF budgets.

Digital, Lead Management & Reporting

• Manage digital campaigns and thought leadership content tailored for Government and Enterprise stakeholders.
• Be highly active on regional social media to amplify campaigns, events, PR, and executive visibility.
• Monitor and manage leads for volume, quality, segment alignment, and conversion to pipeline.
• Track and report performance of all marketing activities, ensuring data-driven decisions and clear ROI visibility.

Application Criteria

We are looking for an experienced Marketing Manager with strong B2B technology marketing experience and demonstrated success in Indias Enterprise and/or Government markets.

• University degree or major in Marketing.
• 810 years of B2B technology marketing experience; cybersecurity experience is a plus.
• Deep understanding of what works in Indias Government and Enterprise markets, including buyer behavior, regulatory environment, and procurement patterns.
• Experience working with global organizations and crossfunctional virtual teams.
• Strong track record in delivering marketingdriven business outcomes and enabling sales.
• Hands-on experience managing agencies, event vendors, and multiple stakeholders.
• Proficiency with modern marketing tools, CRM, and automation platforms.
• High execution discipline, superior time management, and attention to detail.
• Excellent written and spoken English.
• Ability to travel up to 25%