Senior Marketing Manager

Company Description

We are hiring for our client company who is an information services company that enables global organizations to build, scale, and manage high-performing offshore teams in cost-efficient markets like India. The firm specializes in data management, data engineering, web data acquisition, low-code development, customer success & Technology services. We focus on creating Global Capability Centres (GCCs) that move much further than just cost savings. With a strong emphasis on operational excellence, scalability, and sustainable growth, Company helps clients accelerate value creation while ensuring quality, compliance, and efficiency.

Role Description

Digital Marketing Strategy & Execution

• Mandatory : Proven experience in US B2B Marketing
• Own and manage client's digital presence, including the corporate website and social

channels (LinkedIn, YouTube).

• Develop and publish content that aligns with brand voice and evolving product positioning.
• Implement SEO best practicesincluding AI SEO techniquesto improve web performance

and visibility.

• Analyse digital performance metrics to inform strategy and increase engagement.
• Design and execute segmented email marketing campaigns (HubSpot, Salesforce) to nurture

leads and support business objectives.

Integrated Campaign Leadership

• Lead the end-to-end lifecycle of marketing campaigns, from planning through reporting.
• Collaborate cross-functionally with product, sales, and retention teams to ensure alignment.
• Establish campaign systems and templates to promote consistency and clarity.
• Measure and report on ROI, lead generation, and engagement to optimize future efforts.

Strategic Planning & Product Alignment

• Translate product strategy into compelling external messaging.
• Participate in go-to-market planning to align marketing with product launch timelines.
• Drive the implementation of marketing launch plans that support broader product

initiatives.

• Maintain strong collaboration with the product team to stay ahead of roadmap changes.
• Develop sales enablement materials such as product tear sheets and client presentations.

Leadership & Mentorship

• Serve as a key leader within the marketing team, mentoring junior staff and promoting a
• collaborative culture.
• Partner with executive leadership to ensure alignment on marketing strategy and
• professional development goals.

Qualifications

• Expertise in Digital Marketing, Content Marketing, and Social Media Marketing
• Strong skills in Market Research, Analytics, and Data-driven decision-making
• Experience in creating and executing comprehensive Marketing Strategies
• Knowledge of Branding, Campaign Management, and Performance Metrics
• Proven leadership and team management skills
• Bachelor's degree in Marketing, Business Administration, or a related field; an advanced degree is a plus
• Exceptional communication, organizational, and strategic planning abilities