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Senior Marketing Manager (B2B)

The Smarketers

5 - 10 years

Hyderabad

Posted: 29/01/2026

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Job Description

Urgent Hiring | Senior Marketing Manager (B2B)


Location: Hyderabad, India


Key Skills (Must-Have)

  • Full-Funnel Marketing: ABM, Inbound, Demand Generation
  • Content Marketing & Social Media
  • B2B Marketing experience (IT & SaaS)
  • Paid Ads exposure (Bonus)
  • 5+ years of B2B marketing experience


About the Role

We are looking for a Senior Marketing Manager (B2B) to drive revenue-focused, full-funnel marketing programs . This role will own Demand Generation, ABM, GTM strategy, and Marketing Automation , delivering measurable impact on pipeline and revenue .

This is a high-ownership, client-facing leadership role , ideal for professionals with strong agency and team management experience .


Key Responsibilities

  • Own and execute full-funnel B2B marketing strategies (ABM, Inbound, Demand Generation)
  • Drive GTM strategy and execution for B2B clients
  • Lead multi-channel campaigns across Content, Email, SEO, Paid Media, and Social
  • Work closely with Sales teams on enablement, alignment, and pipeline acceleration
  • Implement AI-driven automation, personalization, and performance analytics
  • Manage and optimize HubSpot, Marketo, Pardot, and Salesforce workflows
  • Oversee Google Ads, LinkedIn Ads, SEO, and CRO initiatives
  • Build dashboards, analyze attribution models, and present revenue-impact case studies
  • Lead, mentor, and manage a high-performing marketing team
  • Act as a client-facing marketing leader , owning communication, strategy discussions, and performance reviews


Mandatory Skills

  • B2B Full-Funnel Marketing (ABM, Inbound, Demand Generation)
  • GTM Strategy & Execution
  • Content Marketing & Social Media
  • Marketing Automation & CRM Platforms
  • Analytics, Attribution Modeling, and Reporting


Bonus Skill

  • Paid Advertising (Google Ads, LinkedIn Ads)


Requirements

  • 5+ years of B2B marketing experience with proven revenue and pipeline impact
  • Strong team handling experience managing, mentoring, and scaling marketing teams.
  • Mandatory experience in client-facing roles, involving stakeholder communication and strategy presentations.
  • Agency experience is highly preferred , especially in handling multiple B2B clients and campaigns
  • Experience with AI-powered marketing tools, intent data platforms, and automation
  • Hands-on expertise in Google Ads, LinkedIn Ads, SEO, and analytics tools
  • Excellent communication, leadership, and cross-functional collaboration skills


Why Join Us

  • Work with top B2B brands and modern marketing technology stacks
  • Lead revenue-first, data-driven marketing programs
  • High ownership, fast growth, and performance-based incentives
  • Collaborative, execution-focused team environment


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