Senior Marketing Manager - B2B

Location:Khar West, Mumbai

Working Hours:Full-time, UK Timings (12:30 PM IST to 9 PM)

Experience:5-8 years

Salary: INR 9 15 lakhs per annum

About Us:

My Digital Shelfis a leading platform in the B2B FMCG industry, specialising in high-impact conferences, summits, and media engagements across the UK, UAE, Europe, and North America. Our mission is to empower consumer goods brands with forward-thinking strategies through events, content, and digital engagement.

We are looking for astrategic, creative, and results-driven Marketing Managerto join our growing team. Youll take the lead in delivering innovative, multi-channel campaigns that drive attendee registrations, elevate sponsor visibility and revenue, and strengthen My Digital Shelfs presence as a global thought-leader.

Key Responsibilities:

Campaign Strategy & Execution

• Develop and execute strategic, insight-led marketing plans for our events to meet attendance and revenue targets.
• Run and monitor integrated campaigns across email, social media, partnerships, content, SEO, and paid channels.
• Write compelling copy and create engaging content for email newsletters, event brochures, social media, and websites.
• Lead the teams database segmentation and list-building efforts to improve targeting and performance.

Digital & Content Marketing

• Oversee SEO best practices and website visibility for each event.
• Oversee all website updates through coordination with internal teams and freelancers.
• Collaborate on blog content and speaker/editorial promotion to drive audience interest and organic reach.
• Support sponsorship and exhibitor visibility with tailored content and promotional support.

Stakeholder Collaboration & Team Leadership

• Work closely with our commercial, content, and operations teams to align messaging, deadlines, and business objectives.
• Collaborate with a wider support network ofin-house team members and trusted freelancersacross design, marketing, and web.
• Facilitate external communication with partners, speakers, and media outlets to maximise campaign effectiveness and event engagement.
• Building strategic partnerships with industry organisations to expand brand reach

What success looks like:

Growth in visitor numbers and exhibitor bookings

Increased event-driven revenue

A better experience for all event attendees

Clear, data-backed results from marketing efforts

What Were Looking For:

• 4+ yearsof B2B marketing experience ideally in events, conferences, or media.
• Strong copywriting, email marketing, and digital campaign experience.
• Excellentwritten and verbal communicationskills with fluency in English.
• Experience using tools such as HubSpot, Mailchimp, Canva, WordPress, LinkedIn Campaign Manager, and Google Analytics.
• Solid understanding of SEO, digital visibility, and multi-channel campaign delivery.
• Meticulous attention to detail and ability to manage multiple projects simultaneously.
• Proactive, organised, and collaborative comfortable working in a fast-paced, entrepreneurial environment.
• Experience proofreading, managing timelines, and coordinating stakeholders internally and externally.
• Comfortable working independently and with remote teams across time zones.

Why Join My Digital Shelf?

• Join afast-growing, global teamwith the energy of a startup and the credibility of an established industry player.
• Work with adiverse networkof freelancers and internal staff across design, marketing, content, and tech.
• Lead marketing for summits that bring togetherindustry leaders in FMCG, retail, eCommerce, data, and digital transformation.
• Enjoyautonomy, variety, and real impacton our marketing and business growth.