Senior Marketing Manager (360° Growth Leader)

Company Description

Joy-N-Crew Vacations LLP is dedicated to curating transformative travel experiences that connect people with the heart of new destinations. Specializing in Japan, our team offers unparalleled expertise in the country's rich history, culture, and landscapes. From the bustling streets of Tokyo to the serene temples of Kyoto, we craft bespoke itineraries that foster cultural connections, encourage curiosity, and create unforgettable memories. With passionate local guides and immersive experiences, we ensure guests connect with authentic Japanese traditions, cuisine, and communities, promoting appreciation for this remarkable culture.

Manager Marketing (360 Growth Leader)

Location: Pune

Experience: 510 Years

CTC: Up to 13 LPA + High Performance Incentives (No Cap)

Role Description

As a Senior Marketing Manager (360 Growth Leader), you will play a central role in shaping and driving the overall marketing strategy to support the company's growth and brand positioning. Responsibilities include developing and executing multi-channel marketing campaigns, managing brand and content strategies, building strategic partnerships, overseeing digital marketing efforts, and analyzing data to refine marketing approaches. This is a full-time remote role, requiring strong organizational and leadership skills to oversee cross-functional teams and contribute to innovative business growth initiatives.

Role Summary

We are looking for a strategic marketing leader who can transform brand visibility into measurable revenue growth.

This role is not just about campaigns it is about building a scalable marketing engine for a fast-growing travel brand.

The ideal candidate understands the psychology of travel buyers, seasonality of destinations, and how to convert inspiration into bookings.

Strategic Objectives of the Role

• Build a strong national brand presence in the travel & tourism space
• Drive predictable, high-quality lead generation
• Improve conversion ratios through funnel optimization
• Position JOY-N-CREW as a preferred international & domestic holiday specialist
• Align marketing investments directly with revenue outcomes

Key Responsibilities

Marketing Strategy & Revenue Alignment

• Design and implement a 360 marketing roadmap (Digital + Offline)
• Plan annual and quarterly campaign calendars aligned with sales targets
• Own marketing budgets with strong ROI focus
• Track CAC, CPL, ROAS, and conversion metrics

Performance & Digital Marketing Leadership

• Lead paid campaigns across Meta, Google, YouTube & emerging platforms
• Strengthen SEO and organic reach
• Optimize landing pages and lead funnels
• Implement marketing automation & CRM integration

Brand Building & Positioning

• Craft strong brand messaging for international and domestic travel segments
• Develop campaign themes around seasonality (Europe Summer, Far East, etc.)
• Oversee content, creatives, brochures, website and social presence
• Manage PR, partnerships & influencer collaborations

Sales & Cross-Functional Collaboration

• Work closely with Sales, Product & Operations teams
• Ensure campaign alignment with destination focus and inventory
• Improve lead quality and customer acquisition efficiency

Team & Agency Management

• Lead internal marketing team
• Manage external agencies and vendors
• Build a performance-driven marketing culture

Ideal Candidate Profile

• 610 years of marketing experience
• Minimum 3+ years in Travel & Tourism industry (Mandatory)
• Proven experience in scaling lead generation in service-based industry
• Strong understanding of international travel markets
• Analytical mindset with strong execution capability
• Leadership skills with strategic thinking

What Makes This Role Exciting?

• Opportunity to build a marketing function with autonomy
• Direct impact on revenue and business growth
• Leadership visibility with management
• Growth into Head of Marketing role

Interested candidates may share their profile at hr@joyncrew.com or WhatsApp (9022124034)

Subject Line: Application Senior Manager Marketing