Senior Marketing Manager (Real estate background)

About the Company

Vaishnodevi Group of Companies is a reputed real estate development firm based in Bengaluru. With a diversified portfolio spanning industrial layouts, gated residential communities, commercial spaces, villas, and apartments , the company is known for delivering high-quality, innovative projects that shape the future of urban development in Karnataka.

Job Summary

We are seeking a dynamic and results-driven Senior Marketing Executive to lead and execute comprehensive marketing strategies across digital, offline, and event-based channels. This role demands close collaboration with internal departments such as sales, design, product, and operations, as well as external agencies. The candidate will drive brand building, generate high-quality leads, manage campaigns, and ensure performance measurement and optimization across platforms.

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital, social media, email, print, events) for real estate projects (residential, commercial, industrial).
• Collaborate cross-functionally with Sales, Product/Development, Design, and Operations teams to align marketing activities with project launches and sales goals.
• Plan, create, and oversee marketing content, including:
• Website pages, blogs, social media posts
• Brochures, flyers, floor plans
• Video/photography, walkthroughs, drone footage
• Testimonials and case studies
• Manage paid marketing channels: Google Ads, Meta (Facebook/Instagram), LinkedIn, remarketing, and SEO/SEM.
• Update and manage listings on property portals like 99acres, MagicBricks, Housing.com, etc.
• Analyze campaign performance and metrics (leads, CPL, traffic, engagement) and optimize strategies based on data.
• Oversee brand building efforts: positioning, messaging, and consistency across all touchpoints.
• Plan and manage offline events: site visits, open houses, exhibitions, seminars, broker meets.
• Manage relationships with creative, digital, media, and PR agencies for campaign execution.
• Maintain a centralized master tracker containing access links to all marketing collateral, campaign reports, performance data, and project documentation.
• Handle personal branding for company promoters: business updates, CSR activities, and reputation management via personal social media.
• Supervise and mentor junior marketing staff (if applicable).
• Maintain marketing calendar, track campaign expenditure, and ensure timely reporting to management.

Qualifications & Skills

Required:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 24 years of marketing experience in the real estate, property development, or construction industry.
• Strong knowledge of:
• Google Ads, Facebook/Instagram Ads, LinkedIn
• SEO/SEM and remarketing strategies
• Google Analytics, UTM tracking
• Excellent written and visual storytelling skills.
• Proficiency in content planning and campaign execution.
• Good design coordination skills (Canva or Adobe Suite plus point).
• Strong organizational, multitasking, and communication skills.
• Ability to work in a fast-paced, cross-functional environment.

Preferred:

• Experience in marketing for mid-to-large scale real estate projects.
• Exposure to luxury/lifestyle segment in property marketing.
• Knowledge of Kannada (preferred for local campaign coordination).

Key Result Areas (KRAs)

KRA

Description

Campaign Execution

Timely execution and delivery of integrated marketing campaigns.

Lead Generation

Meet monthly lead targets across all active projects.

Content Development

High-quality, engaging, and on-brand content across channels.

Branding

Consistent application of brand identity and messaging.

Digital Performance

Improvement in web traffic, social media growth, and engagement.

Vendor Management

Effective collaboration with external agencies and partners.

Reporting & Analytics

Accurate and timely reports with actionable insights.

Stakeholder Collaboration

Strong coordination with sales, product, design, and leadership teams.

Key Performance Indicators (KPIs)

KPI

Target

Weightage (%)

Notes

Qualified Leads Generated (Monthly)

Defined per project (e.g., 300500)

20%

Track source and quality

Lead to Site Visit Conversion Rate

10%

15%

Key measure of lead effectiveness

Cost per Lead (Digital)

300

10%

Based on digital campaign budget

Website Traffic Growth (YoY)

25%

5%

Via Google Analytics

Social Media Engagement Rate

8% average

10%

Likes, comments, shares, saves

All Marketing Collateral Quality & Brand Consistency

8/10 (internal review)

10%

Review based on branding checklist

Timeliness of Campaign Execution

100% of campaigns on schedule

10%

As per launch calendar

Marketing Tracker & Reporting Accuracy

Timely, complete, and accurate updates

5%

Includes links to all campaign materials, reports, etc.

Company & Promoter PR Activity Execution

Consistent CSR, business updates, press mentions

10%

Across social platforms and PR channels

Team/Stakeholder Coordination

Positive cross-functional feedback

5%

360 inputs from key departments

Total: 100%

Reporting Mechanism

Report Name

Frequency

Reported To

Tools/Format

Weekly Campaign Status Update

Weekly

CEO, VP Sales

Google Slides / Email

Lead Generation Report

Weekly

VP Sales

CRM + Analytics Dashboard

Digital Marketing Performance

Monthly

CEO, Marketing Review

Google Data Studio / Excel

Budget Utilization Report

Monthly

CEO, Finance

Excel + Tally

Master Marketing Tracker

Real-time

Internal Teams

Google Sheets (Shared)

Promoter PR & Social Media Tracker

Monthly

CEO

Canva / PDF Report

Quarterly Performance Review

Quarterly

Leadership Team

PPT / Review Dashboard

What We Offer

• Competitive salary + performance-based incentives.
• Opportunity to work on a diversified real estate portfolio (industrial, residential, commercial).
• Exposure to 360 marketingdigital, traditional, events, and branding.
• Supportive leadership, flat reporting structure, and career growth path to Marketing Manager / Head of Marketing .
• Access to industry training, conferences, and new tools.