Senior Marketing Manager (IT & Cybersecurity)

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Job Title: Senior Marketing Manager

Location: Bhandup, Mumbai (Work from office)

Experience: 3 - 5 Years

Industry: Corporate Media, B2B Events

Salary: 7 to 9 LPA

About The Company:

This is a leading tech media house specializing in IT and cybersecurity, serve as a trusted source of strategic intelligence for decision-makers in the Middle East and India.

Their work spans across digital publishing, event marketing, CXO engagement programs, and thought leadership content. We collaborate with top-tier cybersecurity service providers, OEMs, and enterprise tech brands to deliver impactful campaigns and experiences.

Role Overview:

Looking for a Senior Marketing Manager to drive marketing campaigns and brand visibility across our conferences, events, and media platforms . This role is ideal for professionals with prior experience in marketing for B2B agencies or organizations managing high-impact conferences and client events .

The candidate will work closely with the Founder, owning end-to-end execution of campaigns while contributing creative strategies to position the entity as a trusted brand among CXOs and IT, cybersecurity decision-makers.

Key Responsibilities:

1. Plan and execute integrated marketing campaigns for B2B events and conferences (Webinars, CXO Meetups, and Partner Events).
2. Lead marketing activities across social media, WhatsApp campaigns, email campaigns , with a strong focus on LinkedIn and YouTube marketing .
3. Create creative content for event brochures, web pages, project campaigns, magazines, articles, and other collaterals to drive brand visibility, ensuring alignment with the overall brand vision and guidelines.
4. Manage and maintain the monthly social media content calendar .
5. Manage client relationships by understanding their brand guidelines, project requirements , ensuring timely deliverables, and maintaining a high level of satisfaction.
6. Support the outreach team in getting C-level executives to attend and keeping relationships strong.
7. Manage the in-house designers, editors, and partnership teams , providing the right content and direction for impactful promotions.
8. Manage and guide team members , ensuring tasks are completed on time and to a high standard.
9. Coordinate with external vendors (gifting, production, and others) to deliver creative, high-quality experiences for clients and event audiences.
10. Track campaign effectiveness , optimize based on insights, and prepare performance reports.
11. Prepare and present a monthly marketing report highlighting success metrics and improvement areas.
12. Support the Founder in strategic initiatives while independently owning assigned campaigns.

Ideal Candidate Profile:

1. Strong understanding of B2B space.
2. Prior experience in marketing for events/conferences targeting any C-level executives.
3. Proven ability to run campaigns across LinkedIn, YouTube, and other social media.
4. Existing industry connects with C-level professionals is a strong advantage.
5. A creative mindset with the ability to coordinate with vendors and deliver unique client experiences.

Top Skill Sets:

1. B2B Marketing & Event Promotion
2. Client & Stakeholder Management
3. LinkedIn & YouTube Marketing
4. Social Media & WhatsApp Campaign Management
5. Creative Content Development
6. Brand Communication
7. Email Marketing & Automation Tools
8. Vendor Management
9. Team Leadership & Collaboration
10. Data-Driven Marketing
11. Presentation & Reporting Skills
12. Networking & Relationship Building
13. Creativity with Data-backed Decision Making

Why Join Us?

1. Be part of a fast-growing media and events brand in the IT & Cybersecurity space.
2. Opportunity to work directly with CXOs and industry leaders , building strong professional networks.
3. Opportunity to lead impactful B2B marketing campaigns across conferences, webinars, and high-profile partner events.
4. A culture that values creativity, innovation, and data-driven decision making .
5. Collaborate with a passionate team where your ideas are heard and implemented.
6. End-to-end ownership of projects, giving you visibility and recognition for your work.
7. Exposure to regional and international markets , expanding your career opportunities.

Who Can Apply?

• Professionals with 35 years of experience in B2B landscape.
• Candidates who have worked in marketing for conferences, webinars, or CXO-level events .
• Marketers with proven expertise in social media marketing (Preferably: LinkedIn, YouTube) and content writing.
• Professionals with experience in client handling , especially with C-level executives .
• Candidates with strong vendor management and team coordination skills .
• Those who are creative, detail-oriented, and data-driven in their approach.