Senior Marketing Manager (B2B)

Senior Marketing Manager (B2B)

Mandatory Skills: Full-Funnel Marketing (ABM, Inbound, Demand Generation), GTM Strategy & Execution, Content Marketing, and Social Media.

Bonus Skill: Paid Ads.

Location: Hyderabad, India

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for our clients through data-driven strategies, advanced automation, and innovative marketing solutions. We are looking for a B2B Account Manager - Sales & Marketing with a strong background in demand generation, ABM, and inbound marketing. If you have a passion for leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want to hear from you!

You are a results-oriented marketer with hands-on experience in managing revenue-driven marketing programs. You excel in demand generation, ABM, and inbound marketing strategies, leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong leader, capable of managing and mentoring a high-performing marketing team while continuously innovating and experimenting with new strategies.

• Develop and execute integrated ABM, Inbound Marketing, and Demand Generation strategies to drive pipeline growth.
• Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact lead generation.
• Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.
• Innovate and implement AI-powered marketing solutions to improve efficiency and results.

• Work closely with sales teams to create enablement assets (sales decks, case studies, battle cards).
• Implement AI-driven predictive analytics, automation, and personalization to enhance marketing effectiveness.
• Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to streamline lead nurturing.
• Analyze intent data and behavioral insights to improve targeting and engagement.
  

• Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting campaigns.
• Oversee SEO strategy, including technical SEO, content optimization, and link-building initiatives.
• Drive conversion rate optimization (CRO) efforts to improve landing page performance.