Senior Marketing & Communications Specialist

OPSWAT, a global leader in IT, OT, and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the worlds critical infrastructure and securing our way of life.

The position

We are looking for a Senior Marketing & Communications Specialist to own and scale OPSWAT Academys digital presence and marketing operations. This is a strategic, execution-oriented role responsible for growing the Academys global audience, driving engagement across digital channels, producing high-quality content, and ensuring marketing efforts translate into measurable business outcomes.

You will serve as the primary voice of OPSWAT Academy across social media, email, webinars, and digital campaigns working closely with cross-functional teams including Sales, Channel, Marketing, and Product to amplify the Academys reach and impact.

What You Will be Doing

1. Social Media Management & Growth

• Own and manage the Academys social media presence across LinkedIn, YouTube, Twitter/X, and other relevant platforms
• Develop and execute a consistent content calendar aligned with Academy programs, industry trends, and thought leadership themes
• Create engaging content including posts, graphics, carousels, short-form video, and platform-native formats
• Grow audience reach, follower base, and engagement rates through organic and community-building strategies
• Monitor social media trends, competitor activity, and audience insights to continuously refine strategy

2. Email Marketing & Digital Campaigns

• Design, write, and execute email campaigns for Academy programs, product launches, events, and nurture sequences
• Build and maintain segmented email lists across audience types (partners, customers, students, internal teams)
• Optimize campaign performance through A/B testing, personalization, and conversion tracking
• Manage the end-to-end email lifecycle from lead capture through engagement and re-engagement

3. Webinar Production & Digital Events

• Plan, promote, produce, and host Academy webinars including speaker coordination, registration management, and live moderation
• Repurpose webinar content into social posts, blog summaries, email highlights, and video clips
• Coordinate with internal stakeholders on cross-functional event promotion and follow-up

4. Content Creation & Brand Communication

• Write and produce marketing collateral including blog posts, landing pages, one-pagers, promotional assets, and Academy announcements
• Maintain brand consistency across all Academy communications in alignment with OPSWAT brand guidelines
• Collaborate with subject matter experts to translate technical cybersecurity topics into accessible, compelling content
• Support Academy leadership with presentation materials, internal communications, and executive messaging as needed

5. AI-Powered Content & Workflow Innovation

• Leverage AI tools to accelerate content production, including drafting, ideation, visual generation, and repurposing workflows
• Develop and document AI-assisted content processes that improve speed, quality, and consistency across channels
• Evaluate emerging AI content technologies and recommend adoption where they deliver measurable improvements

6. Analytics & Performance Reporting

• Track and report on marketing KPIs across social media, email, webinars, and digital campaigns
• Build and maintain dashboards that connect marketing activity to business outcomes
• Provide regular performance reports with data-driven insights and optimization recommendations
• Align all marketing efforts with Academy-level goals and revenue targets

What We Need from You

• 5+ years of experience in B2B digital marketing, content marketing, or communications (technology or cybersecurity industry strongly preferred)
• Proven track record managing social media channels with measurable audience growth and engagement outcomes
• Strong email marketing skills with hands-on experience in platforms such as HubSpot, or equivalent
• Experience planning, producing, and hosting webinars using platforms like Zoom, GoToWebinar, or similar
• Data-driven mindset with experience building reports, tracking KPIs, and using analytics to inform decisions
• Proficiency with AI content tools and a demonstrated willingness to experiment with emerging technologies
• Strong project management skills able to manage multiple campaigns and deadlines simultaneously

Nice to Have

• Experience in cybersecurity, OT/ICS, or critical infrastructure domains
• Familiarity with LMS platforms and education/training marketing
• Video editing and short-form content creation skills (YouTube, Reels, Shorts)
• Graphic design proficiency (Canva, Figma, or Adobe Creative Suite)
• Understanding of channel/partner marketing dynamics in a B2B context