Senior Marketing Analyst Manager

Google

7 - 9 years

Gurugram

Posted: 03/08/2025

Job Description

Minimum qualifications:

Bachelor's degree in a research or quantitative field, or equivalent practical experience.
7 years of experience designing, scoping, and executing research and analysis projects.
7 years of experience translating business problems into research questions and translating research findings and insights into marketing recommendations.
Experience managing research and measurement agencies.

Preferred qualifications:

10 years of experience as a marketing analyst using statistical techniques.
5 years of experience with statistical modeling and advanced measurement/analysis techniques (e.g., regression analysis, geo-experimentation, brand/conversion lift measurement, machine learning algorithms).
5 years of experience with leading a team and people management.
Experience with data querying languages (e.g., SQL) and tools to work with large complex data sets, and programming languages (e.g., Python) to run analysis.
Experience in using data for storytelling and presenting complex research findings to both technical and non-technical audiences and using analytical insights to guide media planning.

About the job

Google's leadership team hand-picks thorny business challenges, and members of BizOps work in small teams to find solutions. As part of this team you fully immerse yourself in data collection, draw insight from analysis, and then zoom out to develop compelling, synthesized recommendations. Taking strategy one step further, you also persuasively communicate your recommendations to senior-level executives, roll-up your sleeves to help drive implementation and check back-in to see the impact of your recommendations.

Responsibilities

Lead a team of individuals, set and communicate team priorities that support organizational goals. Set clear expectations with individuals based on their level and role and aligned to the broader organization's goals and meet regularly with individuals to discuss performance and development, and provide feedback and coaching.
Use your knowledge of data analytics to develop comprehensive strategies for marketing challenges, uncovering opportunities for measurement and optimization to drive incremental brand and performance growth.
Lead marketing-wide opportunities such as evaluating, launching and managing new tools and processes, driving cross-functional collaboration.
Build measurement plans and consolidate reporting metrics and benchmarks for our largest campaigns to understand the incremental impact of our marketing dollars.
Analyze campaign results and report the media effectiveness across all stakeholder groups and influence business decision-making through compelling use of data and impactful communication.

About Company

Google is a multinational technology company founded in 1998 by Larry Page and Sergey Brin. It is best known for its search engine but also develops products and services in areas like online advertising (Google Ads), cloud computing (Google Cloud), operating systems (Android, Chrome OS), web browsers (Chrome), and consumer electronics (Pixel devices, Nest). Google is a subsidiary of Alphabet Inc., its parent company formed in 2015. It plays a major role in shaping the internet, AI, and digital innovation globally.