Senior Manager- User growth (Retention)

About Porter

At Porter, were on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia.

We solve real-world problems from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact.

With a sharp focus on user obsession, ownership, and collaboration, were building a workplace where people thrive when they take bold bets, move fast, and build with empathy.

If youre looking to work where scale meets purpose, complexity fuels learning, and culture isnt an afterthought, Porter is the place.

Key Responsibilities -

• Conduct thorough analysis of customer data, including transaction history, behavior patterns, and engagement metrics
• Create data-driven strategies and campaigns to re-engage dormant customers and encourage them to resume their relationship with the company.
• Plan, execute, and monitor multi-channel retention campaigns, utilizing various marketing channels
• Understand the customer on various parameters and devise key strategic initiatives around the insights
• Design and manage customer loyalty programs, including rewards, incentives, and personalized offers, to encourage repeat purchases and strengthen customer relationships.
• Segment dormant customers based on demographics, past interactions, and preferences to tailor retention & reactivation efforts and messaging for maximum effectiveness.
• Identify opportunities to enhance the customer journey and develop personalized experiences that encourage re-engagement and long-term loyalty.
• Work closely with internal teams, including business, design, customer support, and data analytics, to align reactivation efforts with broader business objectives.
• Keep abreast of industry trends, best practices, and emerging technologies related to customer reactivation and retention strategies

Skill

• Very strong data understanding & analytical skills
• Program Management
• Structured approach & Good Problem Solving Skills
• First principles thinking
• Very high ownership

Persona

Tier 1 undergrad with 3-4 years of relevant growth experience in consumer internet companies or consulting/ Tier 1 MBA with 2-3 years relevant growth experience in consumer internet companies or consulting.