Senior Manager - Subscriber Analytics (DTH and TPMA Analytics)

Key Responsibilities

• Partner with Business, Product and Technology teams to translate business needs into analytical solutions.
• Lead endtoend analytics use case: requirement gathering, design, development, testing, and delivery.
• Conduct deepdive analyses on customer behavior, revenue drivers, product performance, and campaign effectiveness.
• Build and automate KPI dashboards and reports using BI tools (Tableau).
• Write complex SQL queries for data extraction, transformation, and validation.
• Ensure data accuracy, documentation, quality checks, and governance.
• Present insights and recommendations to senior stakeholders with clarity and business impact.

Technical & Functional Skills

• Good knowledge of Python for data processing or advanced analytics
• Strong expertise in SQL (mandatory).
• Proficiency in Tableau / Power BI for dashboards and visual analytics.
• Experience with automation of reporting workflows; familiarity with cloud data environments is an advantage.
• Strong understanding of consumer lifecycle, CRM analytics, churn/retention drivers, and revenue analytics.
• Ability to define KPIs, measurement frameworks, and conversion funnels.
• Experience supporting marketing, digital, or product teams through analytics.
• Strong problemsolving, business acumen, and structured thinking.