Role Objective

As a cornerstone of our Performance Marketing division, you will lead the strategic vision

and execution of paid media for a diverse portfolio of global clients. You aren't just a

platform operator; you are a growth consultant who understands how to navigate the digital

landscapes of India, the Middle East, Europe, and the US to deliver measurable business

impact.

Key Responsibilities

1. Media Strategy & Portfolio Management

Regional Nuance: Design and oversee performance campaigns that respect local

market behaviors.

Full-Funnel Ownership: Manage the entire media mix, including Search (SEM),

Social (Meta, LinkedIn, TikTok), Programmatic (DV360), and Retail Media (Amazon

Ads).

Budget Stewardship: Strategically allocate and shift multi-regional budgets based on

real-time performance to maximize overall agency-client ROI.

2. Advanced Media Buying & Execution

Sophisticated Bidding: Implement advanced scripts and automated bidding strategies

to maintain efficiency in high-CPC markets.

Technical Excellence: Lead the setup of robust tracking frameworks (Server-side

tagging, GA4, offline conversions to ensure data integrity in a cookieless future

(GDPR/CCPA compliance).

Negotiation: Collaborate with media partners and publishers for direct buys and

private marketplace (PMP) deals.

3. The "Adsyndicate" Collaboration Edge

Creative Synergy: Work alongside our creative team to advocate for "Performance

Creative"data-backed visual assets that stop the scroll and drive action.

Client Relationship Management: Act as the primary technical point of contact for

clients, translating complex media metrics into clear business growth stories.

Candidate Profile: Expertise & Requirements

Global Footprint: 68 years of experience in performance marketing, with

documented success in managing campaigns across the US, Europe, Middle East, and

India.

Certifications: Google Ads Search/Display/Video, Meta Blueprint Certified, and

LinkedIn Marketing Solutions Fundamentals.

Analytical Rigor: Proficiency in data visualization tools (Tableau or Looker Studio)

and a deep understanding of attribution modeling (MTA vs. Last-Click).

The Agency "Hustle": Proven ability to manage multiple high-pressure accounts

simultaneously without compromising on detail or quality.

Senior Manager – Paid Media