Senior Manager, Integrated Operations - MWMs (North)

Location - Gurugram

Role Overview 

This role is a regional MWMs (Must Win Missions) integrator for North, responsible for designing, orchestrating, and accelerating the execution of the system’s highest-impact commercial and operational levers. The role will work across multiple bottlers and markets, acting as the connective tissue between Commercial, Finance, Platform Services, Bottlers, and OU leadership to drive scale, productivity, and realisation improvement. 

The incumbent will own end-to-end delivery of MWMs —from strategy translation to execution governance—across affordability, premiumization, RTM wholesale, metros, cooling & vending, WTMM productivity, ABC initiatives, and Coke Buddy. Success in this role requires strong system thinking, execution depth, financial acumen, and the ability to influence without authority in a multi-bottler environment. 

Key Responsibilities 

1. MWMs Ownership & Orchestration (North) 

• Own and drive execution of all Major Workstreams / MWMs, including: 

• Affordability & Price–Pack Architecture 

• Premiumization 

• RTM – Wholesale 

• Metros 

• RGM-linked initiatives (execution interface) 

• Translate OU Big Bet strategies into clear execution frameworks, milestones, and KPIs across bottlers and markets. 

• Ensure disciplined prioritisation, sequencing, and governance of MWMs to maximize impact and avoid execution dilution. 

2. Analytics 

• Work closely with FSI and RD to build monthly business reviews for the markets, covering data from Neilson, bottler, BEACH, and others 

3. Cooling & Vending (Integrated Execution – 12 Month Horizon) 

• Lead the 12-month Integrated Execution (IE) agenda for Cooling and Vending across the region. 

• Partner with bottlers, Commercial, and Platform Services to drive placement quality, utilization, productivity, and ROI from cooling and vending assets. 

• Track performance rigorously and course-correct through data-led reviews. 

4. ABC Initiatives (Availability, Breadth & Capacity) 

• Own execution of ABC levers, including total lines, racks, and related availability infrastructure (as defined in BP documentation). 

• Work closely with bottlers and supply teams to remove bottlenecks, improve line productivity, and strengthen in-market availability. 

• Ensure ABC initiatives are integrated with broader MWMs and execution priorities. 

5. WTMM Productivity & Bottler Economics 

• Drive Wholesale to Market Model (WTMM) productivity initiatives focused on improving bottler realizations and cost efficiency. 

• Partner closely with Finance to evaluate economics, productivity metrics, and return on investments. 

• Enable bottlers to improve throughput, efficiency, and profitability while protecting system growth objectives. 

6. Coke Buddy Ownership (Regional) 

• Act as the regional business owner for Coke Buddy across North. 

• Drive adoption, capability building, and disciplined usage across bottlers and frontline teams. 

• Ensure Coke Buddy insights are embedded into execution reviews, decision-making, and productivity improvement initiatives. 

7. Execution Governance, Insights & Performance Management 

• Establish strong governance routines for MWMs execution, including monthly reviews, bottler scorecards, and leadership updates. 

• Leverage data, digital tools, and field insights to identify gaps, risks, and opportunities at scale. 

• Serve as the problem-solver and integrator to unblock execution issues across functions and bottlers. 

Impact of the Role 

This role is critical to delivering step-change impact from MWMs across North. Success will be measured through: 

• Improved affordability and premium mix execution 

• Higher cooling and vending productivity 

• Better WTMM economics and bottler realizations 

• Stronger availability, capacity utilization, and execution discipline 

• Scaled adoption and impact of Coke Buddy 

Experience & Qualifications 

Experience 

• MBA from a reputed institution 

• 8–10 years of experience across franchise operations, integrated operations, commercial execution, or sales strategy within FMCG / beverages 

• Strong experience working with bottlers and cross-functional system teams 

Core Capabilities 

• System & MWMs Thinking: Ability to connect strategy, economics, and execution at scale 

• Execution Leadership: Strong bias for action with disciplined governance 

• Financial & Commercial Acumen: Comfort working with bottler economics and Finance partners 

• Influence without Authority: Proven ability to drive outcomes in matrixed, multi-entity environments 

• Digital & Analytics Orientation: Ability to leverage tools, dashboards, and execution diagnostics