Senior Manager – External Communications (PR)

About the Role

The Manager External Communications will drive communication strategies for key

business categories and corporate programs, ensuring consistent, proactive, and impactful

storytelling.

As part of the External Corporate Communications team within the Corporate Affairs function,

the role involves working closely with marketing and business teams to design and execute

integrated communication plans, manage media engagement, and partner with agencies to

enhance Flipkarts external reputation.

The ideal candidate will bring strong strategic communication skills, the ability to work within a

complex organization, and the confidence to independently lead programs and manage multiple

stakeholders in a fast-paced environment.

Key Responsibilities

Strategic and Category Communication

Partner with marketing and category teams to design and implement proactive

communication plans and campaigns that align with business priorities.

Develop messaging frameworks, FAQs, and external communication material for

categories and corporate initiatives.

Support business announcements and high-visibility programs with strong narrative

development and content support.

Media and Stakeholder Management

Build and sustain relationships with business, trade, and consumer media to deliver

effective and positive brand stories.

Serve as a key point of contact for media queries related to assigned categories and

programs.

Ensure all media engagements reflect Flipkarts brand positioning, values, and

communication principles.

Leadership Collaboration and Advisory

Work closely with senior leadership within assigned categories to ensure clear,

consistent, and strategic communication.

Advise business leaders on message development, timing, and stakeholder alignment.

Agency and Partner Coordination

Collaborate with external PR agencies and content partners to ensure timely delivery

and quality outcomes.

Oversee the agency output for accuracy, consistency, and alignment with Flipkarts

communication tone and standards.

Cross-Functional Collaboration

Work closely with internal teams, including Policy, Marketing, Legal, and Corporate

Affairs, to ensure coordinated communication approaches.

Contribute to organization-wide initiatives, campaigns, and reputation programs as part

of the broader Corporate Communications charter.

What Youll Bring

Bachelors degree in Communications, Journalism, Public Relations, or related field.

5-7 years of experience in communications, with exposure to both agency and in-house

environments preferred.

Strong experience in managing multi-stakeholder programs within complex

organizations.

Ability to thrive in a fast-paced environment and manage multiple projects

simultaneously.

Excellent interpersonal skills and the ability to influence stakeholders at leadership

levels.

Prior experience in the consumer, retail, e-commerce, or technology sectors will be an

advantage.

Outstanding written and verbal communication skills; additional language proficiency is a

plus.

Strong understanding of the media and digital landscape, including emerging trends and

storytelling formats.