Senior Manager – EV Battery Sales

Manager / Senior Manager EV Battery Sales

Location: Mumbai

Reporting To: Head BD (BESS business)

About Waaree

Waaree is expanding into advanced battery solutions across energy storage and electric mobility. As EV adoption accelerates across India, Waaree is building a focused EV battery business to serve OEMs, fleet operators, and emerging mobility platforms with reliable, safe, and cost-competitive battery solutions.

Role Overview

The Manager / Senior Manager EV Battery Sales will be responsible for end-to-end sales ownership for EV battery solutions across identified vehicle segments. The role requires a strong understanding of battery technology, customer application needs, and commercial structuring , with close coordination with engineering, product, and operations teams.

This is a solution-led sales role , not a distributor or channel-only position, requiring the ability to translate technical battery specifications into clear customer value.

Key Responsibilities

EV Battery Sales & Business Development

• Drive sales of EV battery packs and battery systems to OEMs, fleet operators, and integrators
• Own the full sales cycle from lead generation to order closure
• Build and manage a strong pipeline across targeted EV segments (2W/3W/Bus/LCV/Truck as applicable)
• Engage early with customers during vehicle or platform development stages

Technical & Commercial Engagement

• Act as the primary interface with customer engineering, sourcing, and commercial teams
• Understand application requirements including energy, power, range, duty cycle, and thermal needs
• Support discussions on cell chemistry, pack configuration, BMS features, safety, and lifecycle
• Translate technical requirements into commercially viable battery solutions

Pricing, Contracting & Negotiation

• Lead commercial discussions covering pricing, volume commitments, delivery schedules, warranties, and performance guarantees
• Work with internal teams to develop accurate cost-based pricing and margin visibility
• Support contract structuring including supply agreements and long-term partnerships

Market & Competitor Intelligence

• Track EV market trends, customer roadmaps, and competitive offerings
• Monitor pricing, technology shifts, and sourcing strategies of competitors
• Provide structured feedback to product and leadership teams

Cross-Functional Coordination

• Work closely with product, engineering, sourcing, quality, and operations teams
• Ensure smooth handover from sales to production and supply chain teams post-order
• Support customers during initial SOP and ramp-up phases

Qualifications & Experience

• Bachelors degree in Engineering (Electrical / Mechanical / Chemical preferred)
• 612 years of experience in EV, battery, EV automotive components industries
• Prior experience selling batteries, power electronics, or critical EV subsystems preferred
• Exposure to OEM sales processes and long-term supply contracts

Required Technical Understanding

• Lithium-ion battery technologies (LFP / NMC), performance and lifecycle
• Battery pack architecture, BMS basics, and safety considerations
• Vehicle application requirements and validation expectations
• Warranty, degradation, and field performance concepts

Key Skills & Competencies

• Strong techno-commercial selling ability
• Experience working with OEM engineering and sourcing teams
• Structured negotiation and contract management skills
• Ability to work in fast-evolving and competitive markets
• High ownership mindset with focus on long-term customer relationships