Senior Manager Ecommerce

We are a well-established ethnic fashion brand with a strong offline retail presence and a rapidly growing e-commerce platform. Our product range includes sarees, jewellery, kidswear, and other ethnic products, catering to customers across India and international markets.

Role Overview

The Senior Manager E-commerce will own the growth and performance of our online business. This role will lead strategy and execution across marketplaces and B2C platforms, ensuring strong revenue growth, operational excellence, and a superior customer experience.

Key Responsibilities

• Drive overall e-commerce growth and online revenue performance
• Manage day-to-day operations across D2C website and marketplace platforms
• Own product merchandising, pricing strategy, promotions, and inventory planning
• Plan and execute seasonal launches, festive campaigns, and high-impact sales events
• Monitor and optimize key metrics including sales, conversion, AOV, and retention
• Ensure a seamless end-to-end customer journey and post-sales experience
• Collaborate closely with warehouse, logistics, marketing, tech, and CRM teams
• Reduce returns, cancellations, and fulfillment-related issues
• Build, lead, and mentor a high-performing e-commerce and customer support team
• Present actionable insights and performance reports to leadership

Requirements

• Proven experience in managing and scaling e-commerce businesses
• Strong exposure to marketplaces and/or D2C platforms
• Deep understanding of merchandising, pricing, promotions, and catalog management
• Data-driven mindset with strong analytical and problem-solving skills
• Ability to lead teams and manage multiple stakeholders effectively
• Strong communication skills with a customer-first approach
• Comfortable working in a fast-paced, growth-oriented environment