Senior Manager - Digital Marketing

Senior Manager - Digital Marketing

Bangalore, India

Details

Core Areas: Digital Marketing, Performance Marketing, User Acquisition, App Campaigns, Campaign Reporting & Analysis

Qualification: 2-4 yrs of relevant experience (Agency/e-commerce background preferred)

Your Role

• Work on creating and scaling app acquisition and effective re-engagement campaigns through 360 digital marketing campaigns.
• Hands-on experience on Google AdWords (UAC, Dgen, Pmax campaigns) and Meta(AAA/Sales campaigns)
• Can drive campaign execution end-to-end on the above channels
• Identify key metrics and have the eye to draft meaningful reports from the marketing and analytics dashboard, and have the acumen to read data in totality
• Frequent Innovation and regular iterations in campaigns and creatives to drive acquisition
• Obsession with install/order attribution and measurement with performance
• Adept at quick decision-making in a fast-paced environment with rapidly changing priorities
• High learning agility
• Strong communication skills
• High level of comfort with tools like Appsflyer, Adwords, DV360, FB Business Manager, Excel, Clevertap, Firebase, Mixpanel

What Were Looking For

• People with an endless curiosity and hunger to learn
• Owners who will think of Zepto as their own venture
• with customer experience