Senior Manager Brand Web & Digital Experience

About Keus

Keus is at the forefront of integrating elegant design with state-of-the-art technology in smart home automation and architectural lighting. Our mission is to transcend ordinary living, offering a luxurious smart home experience that is seamless and beyond compare. Our philosophy is centered around a design-first approach, where impeccable aesthetics meet unparalleled

functionality. At Keus, a cadre of leading Industrial Designers, Electronics and Electrical Engineers, and Software Architects, merge their expertise to redefine industry standards and craft bespoke smart home products and solutions that lead the way in innovation.

We pride ourselves on being the benchmark of sophistication and holistic smart home experiences in India, relentlessly innovating not only to meet but redefine global standards.Keus is on an ambitious path of expansion, with 2024 marking our entry into the thriving markets of Mumbai, Bangalore, Pune, and Delhi. Our strategy involves directly engaging with Architects, Interior Designers, and leveraging Digital Marketing to enhance our customer reach.

Discover more about our vision and offerings:

Visit our website: www.keus.in

Watch us on YouTube: KeusSmartHome

Follow us on Instagram: @keussmarthome

Join us in shaping the future of luxurious Smart living.

Position Overview:

The Brand Web & Digital Experience Manager will take end-to-end ownership of Keus brand web strategy and digital experience ecosystem. This role is responsible for shaping, managing, and delivering outcomes across all digital brand surfaces including the primary website, city and showroom pages, campaign microsites, and future modular digital platforms. It is a high-ownership managerial role at the intersection of brand, experience, product thinking, and

execution, ensuring that every digital touchpoint reflects Keus luxury positioning and design philosophy.

Key Responsibilities:

1. Brand Web Strategy & Ownership

Own the overall strategy and roadmap for Keus website and digital platforms

Define the role of the website in brand storytelling, user experience, and business outcomes

Ensure all digital experiences reflect Keus luxury and design-led positioning

2. Outcome & Delivery Management

Translate business and brand requirements into structured briefs and priorities

Define clear success metrics for digital initiatives

Drive structured feedback cycles and ensure timely delivery

Act as the single point of ownership for outcomes delivered by:

a. Internal design and brand teams

b.External web agencies and development partners

c. Content, SEO, and performance contributors

3. Managerial & Process Oversight

Plan and manage monthly and quarterly web initiatives

Balance priorities across campaigns, launches, city pages, and platform improvements

Track timelines, delivery quality, and overall execution health

4. Experience & Quality Control

Ensure consistency across UX, content, performance, and responsiveness

Protect experience integrity aligned with luxury brand standards

Resolve conflicting feedback while safeguarding brand intent

5. Technical & Creative Collaboration

Work closely with full-stack developers, backend engineers, and creative teams

Possess working knowledge of: CMS, CRM, analytics tools, APIs, and integrations

Define scalable frontend strategies such as Modular design systems and Flexible page structures

Explore and adopt:

AI-assisted workflows

Automation and prototyping tools

Agentic workflows to improve speed and consistency

Key measures of success:

High-quality digital experiences aligned with luxury brand standards

Timely delivery of web initiatives and campaigns

Strong alignment across internal teams and external partners

Consistent UX, performance, and scalability across platforms

Effective decision-making and ownership of digital outcomes

Key Competencies:

Strong ownership mindset with ability to manage ambiguity

Ability to bridge brand thinking, UX, and technical feasibility

Proven stakeholder and agency management skills

Strong decision-making and accountability

Structured thinking with focus on outcomes and execution

Qualifications:

47 years of experience in digital platforms, web ownership, product, or experience management

Proven experience managing end-to-end web or digital platforms

Strong collaboration experience with designers, developers, and agencies

Ability to translate brand and business intent into executable digital briefs

Experience in delivery management, timelines, and feedback cycles

Comfort working in fast-paced, design-led environments

Experience with luxury, design-led, or premium brands

Familiarity with modular CMS-driven websites

Exposure to AI tools, automation, or experimentation workflows

Keus Culture:

Join a team that is passionate about innovation and excellence. At Keus, we value creativity, collaboration, ownership and a commitment to leading the smart home revolution.

What Keus Offers:

Ownership of a core brand platform with high visibility

Opportunity to work at the intersection of design, technology, and experience

High-impact role with leadership exposure

Long-term growth into platform and experience leadership roles

Keus is an Equal Opportunity Employer; We celebrate diversity and are committed to creating an inclusive environment for all employees