Senior Manager - Brand & Marketing

About the Brand

We are launching a premium silver jewellery sub-brand under Kushals Fashion Jewellery, positioned in the luxury segment with a focus on elevated craftsmanship, modern aesthetics, and aspirational retail experiences. With an aggressive expansion plan of 10+ stores this year, we are building a brand that stands for elegance, authenticity, and refined luxury.

Role Overview

We are looking for a strategic and execution-driven Senior Brand Manager who can build and scale a luxury brand from the ground up. The ideal candidate will have deep expertise in brand strategy, marketing, consumer insights, and retail growth, with proven experience in building premium/luxury brands.

This role requires someone who understands both brand creation and business performance.

Key Responsibilities

1. Brand Strategy & Positioning

*Define and drive the brand vision, positioning, and long-term roadmap

*Build a strong brand identity aligned with luxury positioning

*Develop brand architecture, tone of voice, and communication framework

*Ensure consistency across all touchpoints (store, digital, packaging, campaigns)

2. Marketing & Campaign Management

*Plan and execute 360 marketing campaigns (ATL, BTL, Digital, Influencer, PR)

*Lead product launch campaigns and store launch marketing

*Drive customer acquisition and retention strategies

*Manage marketing budgets and ROI tracking

3. Consumer & Market Insights

*Conduct market research to understand luxury consumer behavior

*Identify trends in silver jewellery, fashion, and premium retail

*Translate insights into actionable brand and growth strategies

4. Retail & Business Growth

*Work closely with merchandising and retail teams to drive store performance

*Develop seasonal calendars, collection launch strategies, and promotional plans

*Track brand performance metrics (revenue, footfall, conversion, AOV, repeat rate)

5. Digital & Performance Marketing Alignment

*Align brand communication with performance marketing goals

*Oversee social media strategy, influencer collaborations, and content direction

*Drive brand awareness and engagement across digital platforms

6. Stakeholder & Team Management

*Collaborate cross-functionally with Retail, Merchandising, CRM, and Operations

*Manage creative and media agencies

*Lead and mentor the brand team

Key Requirements

*610+ years of experience in Brand/Marketing roles

*Experience in Luxury, Premium Fashion, Jewellery, or Lifestyle brands preferred

*Strong understanding of brand building and P&L ownership

*Proven experience launching or scaling a brand

*Expertise in 360 marketing and campaign strategy

*Strong analytical skills with data-driven decision making

*Excellent leadership and stakeholder management skills