Senior Manager Brand Marketing

Location: Okhla

Own and evolve Clenstas brand positioning, messaging, and tone of voice

Lead brand campaigns, product launches, and seasonal narratives

Build and scale a high-impact influencer ecosystem Design long-term creator partnerships (not one-off barter deals)

Lead influencer campaign strategy, briefs, negotiations, and ROI tracking

Identify emerging creators, formats, and platforms early

Define Clenstas social media strategy across Instagram, YouTube & emerging platforms

Oversee content calendars, formats, and storytelling frameworks

Work with internal teams and agencies to execute high-quality content

Mentor and manage interns, executives, and agency partners

Collaborate with performance marketing to align brand & growth goals

Work closely with product, R&D, and regulatory teams for accurate communication

Own brand marketing budgets and timelines

Monitor category trends, consumer insights, and competitor strategies

Track brand health metrics (awareness, trust, consideration)

Use data, social listening, and creator insights to refine strategy

Present clear brand performance reports to leadership

35 years of experience in brand marketing, influencer marketing, or content-led growth

Prior experience in D2C, beauty, skincare, or wellness brands

Proven ability to build creator-led brand narratives

Strong understanding of Instagram, YouTube & influencer ecosystems

Experience working with founders and senior leadership

Strategic thinker with hands-on execution capability

Excellent communication and stakeholder management skills