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Job Description
<p>Joins us at PharmEasy:</p><p>Launched in 2015, PharmEasy is a consumer healthcare “super app.” Started with the sole purpose</p><p>of making healthcare accessible & affordable to all, PharmEasy today is India's leading & most trusted</p><p>online healthcare aggregator in the country.</p><p>We provide on-demand, home-delivered access to a wide range of prescription pharmaceuticals,</p><p>diagnostic test services, OTC pharmaceuticals, & other consumer healthcare products, thereby</p><p>serving your healthcare needs. Through our services, we ensure access to the best and most genuine</p><p>health products, with the highest savings in the shortest time. Today, we deliver medicines in 1000+</p><p>cities in India, covering 19000+ pin codes. We offer diagnostic test services across Mumbai, Delhi,</p><p>Chennai, Pune, Ahmedabad, Gandhi Nagar, Surat, Vadodara, Lucknow, Kolkata, Hyderabad,</p><p>Bengaluru, and Jaipur.</p><p><br /></p><p>SIMPLIFYING HEALTHCARE, IMPACTING LIVES</p><p><br /></p><p>JOB PROFILE:</p><p>ROLE DESCRIPTION</p><p><br /></p><p>● A high impact, high growth role in a fast-paced set-up with ample avenues to</p><p>showcase and</p><p>● demonstrate talent in establishing and scaling up brands in Private Brands</p><p>Charter. The incumbent will</p><p>● be responsible for brand architecture, product offering & assortment</p><p>management across channels,</p><p>● media/packaging agency management, formulating GTM plans and executing</p><p>them at scale</p><p><br /></p><p>KEY RESPONSIBILITIES</p><p><br /></p><p>● Conceptualize, launch and scale the Private Label Brands across 3 different</p><p>channels – offline,captive D2C and e-commerce marketplaces.</p><p>● Drive the top-line and bottom-line targets for the allocated brands as a shared</p><p>goal with the channels.</p><p>● Drive market research (primary/secondary) to identify the product assortment</p><p>/ offering across the key categories – healthcare devices, nutraceuticals,</p><p>branded generics.</p><p>● Liaison with sourcing, procurement, regulatory, packaging, legal, offline sales,</p><p>online sales team,product team to drive both the NPD and sales engine for</p><p>the brands.</p><p>● Jointly work with external agencies and internal stakeholders to develop sales</p><p>plans, marketing material, training material, literature, brochures, etc</p><p>● Liaison with supply chain, internal sales team to streamline demand</p><p>forecasting, inventory management across warehouses.</p><p>● Establishing feedback loop with internal and external stakeholders to oversee</p><p>and assess brand health and growth.</p><p><br /></p><p>SKILLSET REQUIRED</p><p><br /></p><p>● Stakeholder management</p><p>● Functional technical knowledge of marketing/sales</p><p>● Strategic thinking from first principle with strong analytical skills</p><p>● Project management to drive large scale projects at break-neck speed.</p><p>● Problem solving / solution-oriented approach to work.</p><p>● Drive for results.</p>
About Company
API Holdings is the parent company of PharmEasy, a leading healthcare technology platform in India that provides affordable access to medicines, diagnostic tests, and telemedicine services. API Holdings aims to simplify healthcare services and make them accessible to a wider population.
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