Senior Manager - Web Content Creator

Lead the creation and execution of a successful website content strategy that includes editorial guidance, user journeys, user outcomes, and website content presentation.

Actively support our business and brand objectives, helping to reposition Genpact as a leader in advanced technology

Partner with Communications, Content, Brand and HR teams to ensure the web content strategy adapts to Genpacts messaging framework and business priorities

Maintain an intuitive information architecture that aligns with web strategy and best practices and presents web content so that it is easily discoverable for users.

Maintain associated structures and processes, including the site map, navigation, taxonomy and tagging etc. Own DAM stewardship, the relationship between Web and Creative, and the presentation of creative assets and written content across the website.

Define the channel content management process and governance spanning the entire content lifecycle, working with key stakeholders for business alignment.

Oversee the organization and categorization of information within the CMS to ensure consistency, accessibility and effective information retrieval.

Conduct regular audits of web content to ensure consistency, accuracy, relevancy, and compliance with brand guidelines, regulations and standards.

Implement workflows and version control in CMS and our project management tools.

Perform User Acceptance Testing (UAT) overseeing content accuracy and page functionality as part of new template/experience developments.

About Company

Genpact is a global professional services firm that offers a wide range of digital transformation services and solutions. With a presence in over 30 countries, Genpact leverages its deep domain expertise in operations and analytics to help businesses transform their operations, improve efficiency, and enhance customer experience. The company combines digital technology, data science, and operational excellence to deliver business outcomes across various industries, including banking, insurance, manufacturing, and healthcare. Founded in 1997 as a subsidiary of GE, Genpact has grown into an independent, NYSE-listed company with a diverse workforce of over 90,000 employees globally.