Senior Manager - Retail Media

Job Description:

L40 Finance & Ad Operations Director – Retail Media

Role Summary
The Finance & Ad Ops Operations Director will lead operational excellence across all accounts in the Retail Media department, with an initial focus on the top three highest-spending clients. This role is responsible for driving financial governance, ad operations compliance, and workflow solutions across complex media types including Search/PLA, DSP self-service, managed service display/video, and onsite campaigns. The Director will work closely with Maggie Siegler (VP, Strategy & Operations), Retail Media client team leads (Associate Directors+), and the Finance Reconciliation team, while also collaborating with Media Tech and Analytics teams to ensure scalable, compliant, and efficient execution.

🔹 Key Responsibilities

Strategic Financial + Operations Workflow Leadership & Governance

• Lead and maintain department-wide guidance for Prisma/Media Ocean and settings by campaign type.
• Build and support RACI plans for each account, tailored to staffing and campaign complexity and billing needs
• Identify and implement scalable workflow improvements and automation opportunities across financial and ad ops processes.

Financial Operations Oversight

• Ensure Prisma campaigns and IOs are aligned to client-approved budgets and supported by MAFs before launch.
• Facilitate monthly actualization workflows and coordinate with Finance Reconciliation to ensure timely and accurate completion.
• Lead resolution of invoice discrepancies, including missing or misaligned invoices.
• Maintain and evolve the vendor billing relationships matrix; collaborate with Partnerships to troubleshoot systemic vendor issues.

Ad Ops & Platform Compliance

• Oversee tagging workflows for display campaigns, coordinating with Media Tech and ensuring correct Prisma inputs and tag delivery.
• Ensure adherence to operational standards across media types, especially for Search/PLA, Amazon DSP, and TTD DSP.
• Support audit documentation and quality assurance protocols across accounts.
• Work with tech partners like Pacvue and Skai and other vendors to augment our automation workstreams to support standards adherence. 

Cross-Functional Enablement

• Collaborate with media and analytics teams to streamline data pulls and pacing documentation and flowcharting through systems like Guideline Planner.
• Serve as escalation point for campaign Prisma setup and billing issues.
• Coordinate closely with Retail Media leadership and Strategy & Operations to align priorities and support team enablement.

🔹 Key Traits

• Strategic thinker with strong financial and operational acumen.
• Strong communication skills with leadership and vendor management.
• Proactive in identifying risks and driving resolution.
• Committed to team development and scalable process design.

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