Senior Manager - Performance Marketing

Job Purpose -

We are seeking a data-driven and strategic Senior Manager Performance Marketing to lead the execution, optimization, and scaling of our paid digital campaigns. The ideal candidate will have a strong understanding of paid media platforms, analytics tools, and campaignlifecycle management to drive customer acquisition, brand visibility, and ROI.

Job Outline

1. Campaign Setup s Management

• Plan, execute, and manageend-to-end performance campaigns across platforms like GoogleAds (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn , and other relevant networks.
• Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.

1. Performance Optimization

• Continuously track and analyze key performance metrics including CTR, CPC, CPA, Conversion Rates, and ROI .
• Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
• Drive efficiency through budget pacing and reallocation based on real-time data insights.

1. Reporting s Analytics

• Build and share periodic campaign reports with actionable insights using Google Analytics, Google Looker Studio, Meta Business Suite , and other tools.
• Attribute conversions across multiple touchpoints and measure incrementality and lift from campaigns.
• Present results and strategy recommendations to internal stakeholders in a business- impact-oriented manner.

1. A/B Testing s Experimentation

• Design and execute A/B and multivariate tests for ad creatives, messaging, CTAs, formats, and landing pages .
• Leverage findings to iterate creative strategies and funnel design.

1. Technical Troubleshooting

• Collaborate with internal/external teams to set up pixels, tags, UTM tracking, and conversion APIs .
• Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.

1. Cross-functional Collaboration

• Partner with content, design, CRM, sales, and product teams to align campaign goals with customer journey strategies.
• Ensure creative assets are performance-oriented and aligned with channel best practices.

1. Market s Competitor Intelligence

• Conduct regular benchmarking of competitor campaigns, ad creatives, and keyword strategies .
• Identify white-space opportunities to drive differentiation and market penetration.

1. Trend Monitoring s Upskilling

• Stay abreast of latest platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedInchanges) and digital trends.
• Evaluate and adopt emerging tools and platforms for media buying and measurement.

G. Team Management s Capability Building

• Lead, mentor, and manage a team of performance marketers, ensuring clear ownership of campaigns,KPIs, and deliverytimelines.
• Set performance goals, review outcomes, and provide regular feedback to drive continuous improvement.

Qualifications

• Bachelors/Masters degree in Marketing, Business, Technology or a related field.
• 8+ years of experience in performance marketing , ideally in B2C/B2B digital-first brands.
• Proven track record of managing large-scale paid campaigns across Google, Meta, LinkedIn .
• Strong grasp of analytics platforms such as GA4, Looker Studio, HubSpot, Mixpanel, or Tableau .
• Hands-on experience with Google Tag Manager, Facebook Pixel, and other trackingmechanisms .
• Advanced Excel/Sheets skills for data manipulation and reporting.
• Experience with marketing automation or CRM platforms is a plus.
• Strong communication and project management skills.

Key Responsibilities and % Time Spent

Campaign Planning & Strategy - 20%

Creative Coordination - 20%

Performance Monitoring & Optimization - 20%

Team management - 20%

Reporting & Insights - 20%

Total Time Spent on All Responsibilities - 100%