Senior Manager - Customer Marketing (Innovation)

Qualification: 

• MBA in Sales and Marketing

Experience: 

• 6- 8 years experience
• Worked in the Alco—Bev/ FMCG industry 

Knowledge & skills: 

• Planning, budgeting, execution and review for portfolio handled
• Strong interpersonal skills and executional mind-set
• Communication & negotiation skills
• Channel Partnership related experience
• Decisive & effective problem-solving ability
• Very strong analytical skills both qualitative & quantitative
• Detail orientation, strong organizational skills
• Strong ROI orientation

Best Suited for someone:

• who has a strong business acumen
• Multi-tasking and prioritizing
• Happy to spend majority of time in the market
• Has an innovative bent of mind to identify opportunities and  come with new ideas
• Is quick to react to competition

AREAS OF RESPONSIBILITY

1. Regional strategy planning and implementation

 • Strategize to prepare a Customer Marketing Annual Calendar and execute customer marketing initiatives and activations in-line with brand plans , to deliver NSV and market share ambitions for the brands handled
• Lead the quarterly/annual planning in coordination with Marketing /HO Customer Marketing/ Sales team
• Develop and drive distribution/visibility / activation plans channel-wise across clusters
• Manage customer marketing budget for the portfolio
Delivery of NSV and market share ambition for portfolio handled

2. Channel management

 • Implement  the Channel Leadership Programs with defined levers / metrics in coordination with the clusters
• Develop visibility strategy for the respective channel and oversee execution through state customer marketing manager
• Lead the annual & quarterly Channel-Brand activation planning process within the clusters and evaluate activations in the channel – Collaborate with HO Commercial Team to support Brand Building activities
• Understand regional nuances in channels which are used in designing local programs
 

3. Budget adherence

 • Plan, allocate and monitor quarterly/ annual brand-wise TTL  Budgets for the clusters
• Follow financial protocols and procurement  processes for budget utilization
• Ensure marketing spend stays within the approved budgets at the regional level.

4. Brand 

 • Drive seamless route to consumer effectiveness by building brand imagery, creating demand through consumer winning activations, perfect outlet program and leveraging USL portfolio for effective sell-out.
• Ensure brand health by constantly monitoring maket share/ IOP achievements
• Monitor competition activities

5. Performance governance

 • Establish a robust M&E mechanism for customer marketing initiatives
• Use learning of an M&E for forward planning
Winning activation portal

6. Drive SNOP process

 •  Manage communication, discussion and alignment of calendar inputs
• Plan activation M&E review and linkage of inputs to volume forecasts
Qualitative

7. Accounting governance

 • Be responsible for CARM compliance, Auditory compliance, accurate provisioning
•  Track and review aging of provisions and Open PO/MIGO
Audit reports

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.