Job Description
A. Job Purpose
To lead and inspire a team of copywriters, bringing a mix of marketing expertise and business understanding to elevate Air India's brand image through compelling copy and strategic content initiatives
B. Key Accountabilities
Creative Functions
Work closely with marketing and social media team across briefs, brainstorming, workflow, and delivery to deadline
Create campaign solutions in fast-paced, high energy, deadline-driven environment in sync with the content calendar
Liaise with other departments and key stakeholders to deliver content/copy work
Lead Air India's creative team to develop effective creative campaigns and produce creative work
Manage copy & content team resources, operations and oversee creative standards for inhouse work
Produce copy for digital, print, events, SEO, CLM,
Stay on top of the content, digital and video trends and maintain best practices
Distill abstract business concepts and business needs into refined, elegant creative solutions
Responsible for the creative vision and the standard of output across team members who work under them
Pitch ideas confidently and present creative vision clearly to internal clients, as well as communicate in the same manner to members of the creative team
Ensure that all the organizations' creative output/visuals are consistent with the overall brand and follow Brand Idenity
Evaluate trends, assessing new data, and staying au-courant with the latest marketing techniques
Assist internal stakeholders in resolving issues by responding to questions in a timely and professional manner
Create and implement tailored marketing plans based on individual team requirements
Direct brainstorming meetings and creative sessions
Shape brand standards and create procedures to ensure all output are brand appropriate
Develop exceptional and well-crafted copy that meet clients' requirements (repetition - already above - can combine)
Supervise the department's daily workflow, assigning project workloads, and monitoring deadlines and budgets (repetition - already above - can combine)
Team Management and Development
Manage the copy team's operations and resources, setting high creative standards and fostering an environment of innovation and excellence.
Mentor and develop team members, providing clear direction and support for their professional growth.
Foster a collaborative and creative work environment, encouraging innovative ideas and continuous improvement.
Coordinate and prioritize work assignments, ensuring timely and high-quality deliverables.
E. Educational and Experience Requirements
Minimum Education requirements Bachelor's degree in art, graphic design, marketing, communications, journalism, and other relevant fields
Masters Preferred
Experience Minimum Desired
A minimum of 8 years' digital experience, particularly with, but not limited to web, social, and emerging technologies 10+ years' digital experience, particularly with, but not limited to web, social, and emerging technologies
Experience working with top creative/advertising agencies
Experience in airlines creative/content is an advantage
