Senior Lead Content Writer

Position- Senior Lead Content Writer

Experience – 10 to 12 Years

Job Location- Pune (Hybrid)

Key Skills:

• Develop and produce high-quality, engaging, and original content across various formats, including blogs, white papers, case studies, articles, newsletters, social media posts, and web content.
• Collaborate with stakeholders to understand content needs, align content strategies with business objectives, and create compelling narratives that support marketing campaigns and product launches.
• Conduct thorough research on industry-related topics, staying up-to-date with the latest trends, technologies, and best practices to ensure content relevance and authority.
• Create content that adheres to SEO best practices, including keyword research and optimization, to enhance organic search visibility and drive traffic to the company’s digital assets.
• Develop and maintain a consistent brand voice and tone across all content, ensuring alignment with the company’s messaging and positioning guidelines.
• Lead the content creation process from ideation to publication, including writing, editing, proofreading, and final approval, ensuring accuracy, clarity, and coherence.
• Manage the editorial calendar, coordinating with stakeholders to plan content topics, schedules, and deadlines, and ensuring timely delivery of high-quality content.
• Work closely with the design team to create visually appealing and effective content, including infographics, eBooks, and multimedia materials, to enhance reader engagement and comprehension.
• Collaborate with subject matter experts (SMEs) and internal stakeholders to gather insights, validate information, and develop content that showcases the company’s expertise and thought leadership.
• Review and edit content produced by other team members or external contributors, providing constructive feedback and ensuring adherence to style guides and quality standards.
• Utilize analytics tools to measure content performance, generate insights, and refine content strategies based on data-driven findings, optimizing for engagement, conversions, and other key metrics.
• Develop and execute content strategies that support lead generation, customer acquisition, and retention, tailoring content to different stages of the buyer’s journey.
• Mentor and guide junior content writers, providing support, feedback, and training to enhance their writing skills and ensure consistency and quality in all content produced.
• Collaborate with the social media team to create and distribute content that resonates with target audiences, drives engagement, and enhances the company’s online presence.
• Identify and pursue opportunities for content repurposing, ensuring maximum value is extracted from existing content by adapting it for different channels and audiences.
• Participate in brainstorming sessions, providing creative input and contributing to the development of content ideas and themes that resonate with the company’s target audience.