Senior Influencer Marketing Manager

Senior Influencer Marketing Manager

Location: Mumbai | Full-Time

Experience: 47 years (Agency-side mandatory)

About BloomX

BloomX Business Solutions is a performance-led digital marketing and branding agency working

with fast-growing brands across D2C, FMCG, Tech, Education, Entertainment, Real Estate, and

Personal Brands.

We dont run influencer campaigns for vanity metrics.

We build creator-led growth, cultural relevance, authority, and measurable business

impact.

Role Overview

Were looking for a Senior Influencer Marketing Manager who brings deep industry

connections, strategic thinking, and strong execution capabilities.

This is a leadership role, not an execution-only position.

You will be responsible for building and scaling influencer-led growth programs, leveraging your

existing network across influencers, talent managers, media, and platforms, and working

closely with internal teams and clients.

Core Responsibilities

Influencer Strategy & Leadership

Own influencer marketing strategy across multiple brands and categories

Design influencer-led growth plans aligned with brand objectives: awareness,

engagement, conversions, and authority

Advise clients on creator formats, hooks, storytelling, and platform strategy

Build scalable influencer frameworks, not one-off campaigns

Creator Network & Relationship Management (Critical)

Leverage existing relationships with:

Macro and celebrity influencers

YouTubers and long-form creators

Podcasters and digital media voices

Talent managers and influencer agencies

Media professionals and digital publications

Onboard creators quickly through trusted relationships

Negotiate commercials, usage rights, timelines, and exclusivity

Build long-term partnerships rather than transactional deals

Campaign Execution & Cross-Team Coordination

Create clear influencer briefs, content guidelines, and execution timelines

Coordinate with creators, clients, performance, creative, and account teams

Ensure brand tonality, disclosure norms, and platform compliance

Oversee smooth execution from planning to final delivery

Performance Tracking & Business Impact

Track and analyse campaign performance across:

Reach, engagement, saves

CTR, conversions, CPA, ROI

Maintain influencer databases, trackers, and reports

Convert data into insights and optimisation strategies for clients

Trends, Culture & Platform Intelligence

Stay ahead of creator trends, viral formats, and platform updates

Track competitor influencer strategies and emerging creator ecosystems

Recommend innovative collaborations, creator-led IPs, and media integrations

Must-Have Requirements

47 years of agency-side influencer marketing experience

Strong existing network with:

Influencers (macro & celebrity)

YouTubers and podcasters

Talent managers and influencer agencies

Media and PR ecosystem

Proven experience handling large-scale, high-budget influencer campaigns

Strong negotiation, communication, and stakeholder management skills

Ability to manage multiple brands and campaigns simultaneously

Good to Have

Experience with performance-led influencer models (CPA, CPL, affiliate)

Exposure to regional and vernacular creators

Familiarity with influencer discovery and reporting tools

Understanding of contracts, usage rights, and compliance

Comfort using AI tools for discovery, reporting, or analysis

Who Will Thrive at BloomX

Someone who:

Is already deeply plugged into the influencer and media ecosystem

Knows who to call to make things happen fast

Thinks strategically but executes with speed

Values outcomes over follower counts

Enjoys building long-term creator and brand relationships

• Can lead influencer marketing as a growth vertical, not just a service