Senior Graphic Designer

Senior Account Executive - Design

ABOUT THE ROLE

Position: Senior Account Executive - Design

Place: Delhi

About us:

Founded in 2017, ON PURPOSE uses the power of communications to drive social change in India. It works with clients and organizations in 5 broad areas: Climate Action, Public Health, Education, Gender and Tech4Good.

The Culture We Proudly Offer

More than words. ON PURPOSE has been at the forefront of defining what a progressive workplace looks like. Our focus on building a safe and welcoming workplace for all has led us to innovate with policies like 6 days of paid leave for all menstruating employees; 12 weeks of parental leave for all non-birthing people and a fixed lunch hour that is mentioned in our signatures. We also have a team of D&I Ke Gunde who are trained to help us challenge our biases and create a more inclusive workplace. Dont just take our word for it - in 2022, ON PURPOSE won Best Culture of the Year, Best Diversity and Inclusion Champion of the Year and Best PR Team of the Year at Campaign Indias PR Awards. Weve only just begun and would love to have you become part of our growing tribe of people committed to social change.

Your Roles and Responsibilities

• Own visual design delivery across assigned accounts from concept to final execution.
• Lead visual storytelling across digital, print, video, events, and brand systems.
• Translate complex social, policy, and sector narratives into clear, compelling visual languages.
• Conceptualise and design high-impact assets including social media creatives, reports, presentations, event branding, and campaign toolkits.
• Develop brand identities, visual systems, and design templates from the ground up.
• Ensure visual consistency across platforms, formats, and touchpoints.
• Create platform-native designs for LinkedIn, Instagram, X, YouTube, websites, and emerging formats.
• Design for motion, video, reels, GIFs, and short-form animations with speed and intent.
• Apply strong typography, layout, colour, and composition principles across all outputs.
• Use AI-powered design, image generation, motion, and video tools to enhance speed, ideation, and quality.
• Stay updated on evolving design technologies, AI workflows, and creative tools.
• Create mood boards, visual directions, and design rationales for client and internal alignment.
• Crack original visual ideas independently and in collaboration with teams.
• Convert briefs into strong visual concepts with minimal supervision.
• Simplify dense information into intuitive infographics, data visuals, and visual explainers.
• Design for accessibility, inclusivity, and sector sensitivity.
• Support website design needs including layout systems, visual hierarchies, and UI-ready assets.
• Collaborate closely with content, strategy, social media, and client servicing teams.
• Guide junior designers and freelancers through clear creative direction and feedback.
• Manage multiple timelines while maintaining quality and attention to detail.
• Respond to feedback with speed, clarity, and creative problem-solving.
• Anticipate visual needs and proactively suggest design-led solutions.
• Ensure files, formats, and outputs meet technical and publishing standards.
• Contribute to agency-wide visual innovation, experimentation, and creative culture.
  

What this role demands

• Ability to think before designing and explain the why behind creative choices.
• High creative curiosity and comfort with experimentation and iteration.
• Sensitivity to social, cultural, and sector-specific narratives.
• Speed without compromising craft, detail, or intent.
• Comfort working across ambiguity, fast-changing briefs, and tight timelines.
• Confidence to challenge briefs and propose stronger visual directions.
• Discipline to follow brand systems while knowing when to evolve them.
• Clarity in communication with designers, content teams, and client-facing colleagues.
• Openness to feedback without defensiveness and ability to act on it fast.
• Willingness and potential to adopt new tools, AI workflows, and emerging design technologies.
• Strong problem-solving instinct rather than task-based execution.
• Ability to balance independent work with collaborative thinking.
• Reliability under pressure and consistency in delivery.
• Professional integrity, ethical judgment, and respect for inclusive storytelling.

What Youll Need (must haves for the role) :

• 4 to 6 years of relevant work experience as a graphic designer
• Bachelors degree or advance diploma in graphic design or related field
• Proficient in Adobe Creative Suite (Illustrator, After Effects, Photoshop, InDesign).
• Thorough understanding of design principles, including typography, color theory, and layout.
• Excellent attention to detail and ability to meet deadlines.
• Strong communication and teamwork skills
• Knowledge of social media platforms and trends and marketing practices
• Basic video editing skills (Premiere Pro, After effects, Animate)
• A portfolio of work that demonstrates your skills and abilities

What Would Be Nice to Have

• Experience managing large account portfolios
• Proven experience with concept development
• Freshly brewed coffee-making skills. But don't worry, we won't judge you for it.

What You Can Expect From Us

• A safe, yet challenging work environment: As a high-growth company, our team members are regularly tasked with taking on more responsibility than you would typically get at a larger, more established organisation.
• An investment in growth and learning: Were bringing the best of communication techniques to solve some of Indias most troubling social issues. Youll learn and grow with us.
• A space to make your own: if you have the talent, ambition and willingness to learn, youll most definitely find your own space in communications that you can own and hone.

ON PURPOSE is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability.

Industry Recognition

• Fastest Growing Consultancy in India - Provoke Media, 2023
• Social Impact & Policy Communication Agency of the Year - PRMoment.in, 2023
• Mid-Size Agency of the Year - Agency Reporter, 2022
• Best Culture of the Year - Campaign India, 2022
• Best Diversity & Inclusion of the Year - Campaign India, 2022
• PR Team of the Year - Campaign India, 2022, 2021, 2020 & 2019
• Fastest Growing & Rising Consultancy of the Year, IPRCCA, 2021 & 2020
• Agency of the Year, Rising - ET Brand Equity, Kaleido Awards, 2021 & 2020
• Diversity Campaign Winner - Women Leading Change, Campaign India 2022
• Best Organisation for Women's Empowerment - Women Achievers Summit, 2022 & 2021
• Top 5 (Small) Best Consultancies to Work With across Asia-Pacific, Provoke Media, 2022, 2020 & 2019
• PR Consultancy of the Year (Small) & Emerging Consultancy of the Year, Fulcrum Awards, 2022, 2021, 2020 & 2018

Media Handles:

• Website: http://www.onpurposeconsulting.in/
• Instagram: https://www.instagram.com/onpurposecomms/
• LinkedIn: https://www.linkedin.com/company/on-purpose-comms/
• Twitter: https://twitter.com/onpurposecomms