Senior Graphic Designer

About the Role

Universal Paving is looking for a Senior Graphic Designer to lead and execute high-impact visual creatives across our website, social media, performance ads, email campaigns, and digital branding.

This role requires a balance of creative storytelling, brand consistency, and performance-driven design , supporting our growth across platforms like Meta, Google, Pinterest, and e-commerce storefronts .

Key Responsibilities

Creative Design & Execution

• Design engaging creatives for website, landing pages, social media, emailers, and ad campaigns
• Translate marketing briefs into conversion-focused, visually compelling designs
• Support seasonal campaigns, promotions, and product launches

Brand Consistency & Visual Excellence

• Maintain consistent brand identity across all digital and print assets
• Create and manage design systems, templates, and reusable assets
• Ensure high-quality visual standards across platforms

Performance & Marketing Design

• Design creatives optimized for paid ads (Meta, Google, Pinterest) and organic channels
• Collaborate with marketing teams to improve CTR, engagement, and conversions
• Support A/B testing and creative optimization

Collaboration & Mentorship

• Work closely with marketing, content, and growth teams
• Participate in brainstorming and campaign ideation

Trend Awareness & Innovation

• Stay updated with design trends, platform guidelines, and tools
• Experiment with new formats including motion graphics and short videos

Required Qualifications & Skills

• Bachelors degree in Graphic Design, Visual Communication, or related field
• 510 years of experience in graphic design (agency or brand side preferred)
• Strong portfolio showcasing digital, e-commerce, and performance creatives
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
• Working knowledge of Figma / Canva is a plus
• Understanding of consumer psychology, layout, typography, and color theory
• Experience designing for e-commerce, digital ads, and social media platforms
• Strong time management, communication, and attention to detail

Why Join Universal Paving?

• Work on a fast-growing e-commerce & D2C brand
• Opportunity to shape brand visuals at scale
• Exposure to performance marketing and conversion-focused design
• Collaborative, creative, and growth-oriented environment

Note - Please send your cv to