Senior Executive - Search

We are seeking a highly skilled and motivated candidate specializing in Search Ads to join our dynamic marketing team. The Senior Executive - Search Ads will play a crucial role in driving our online advertising campaigns to maximize ROI, increase brand visibility, and generate quality leads. The ideal candidate should possess a deep understanding of search engine marketing (SEM), pay-per-click (PPC) advertising, and keyword optimization. If you're a data-driven professional with a passion for digital marketing, we want to hear from you.

Key Responsibilities:

1. Keyword Research and Analysis:

o Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry.

o Analyze keyword trends and competition to optimize ad targeting and bidding strategies.

2. Campaign Management:

o Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads).

o Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.

3. Budget Management:

o Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.

o Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids accordingly.

4. Ad Performance Analysis:

o Regularly review and analyze ad campaign performance using tools and metrics like Google Analytics and AdWords.

o Provide actionable insights and recommendations to enhance campaign effectiveness.

5. Ad Copywriting and A/B Testing:

o Craft compelling ad copy that drives click-through rates (CTR) and conversion rates.

o Implement A/B testing methodologies to optimize ad creative and landing pages.

6. Competitor Analysis:

o Stay updated on industry trends and competitor advertising strategies.

o Identify opportunities to gain a competitive edge and propose new campaign ideas.

7. Reporting and Documentation:

o Prepare and present detailed performance reports to stakeholders, highlighting key metrics and trends.

o Maintain documentation of campaign strategies, experiments, and results.

8. Collaboration:

o Collaborate with cross-functional teams, including content creators, designers, and developers, to align advertising efforts with overall marketing strategies.

Qualifications:

Bachelors degree in marketing, Business, or a related field.

Minimum of 2 years of experience in managing search engine marketing (SEM) campaigns, preferably in a digital marketing agency or e-commerce environment.

Proficiency in using advertising platforms such as Google Ads, Bing Ads, and other PPC platforms. (Required)

Strong analytical skills with the ability to interpret data and make data-driven decisions.

Excellent written and verbal communication skills.

Adept at multitasking and managing multiple campaigns simultaneously.

Google Ads and Bing Ads certifications (preferred).

Knowledge of remarketing and display advertising is a plus