Senior Executive - Performance Marketing

Company Description

Tikitoro is Indias first personal care brand specifically designed for children aged 4-10 years and teens aged 11-16 years. Driven by our core values of safety, trust, and innovation, we are committed to empowering young individuals with self-care habits focused on confidence, health, and sustainability. Our toxin-free, plant-based products are dermatologist-tested, vegan, cruelty-free, and Made Safe-certified, offering effective solutions for sensitive skin. With recognitions like Forbes India DGEMS and e4m D2C Awards, Tikitoro is a trusted and leading name in the child and teen care industry. Join us in redefining the way personal care nurtures individuality and builds confidence in the next generation.

Role Description

We are looking for a results-driven Performance Marketing professional with hands-on experience in scaling D2C brands. The ideal candidate will have strong expertise in managing paid media across Meta and Google platforms, with a sharp focus on ROAS, CAC, and growth metrics. Experience in the personal care or beauty category and exposure to Quick Commerce platforms will be an added advantage.

Key Responsibilities:

Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram) and Google (Search, Display, YouTube)

Drive customer acquisition, retention, and revenue growth with a performance-led mindset

Own and manage media budgets, ensuring optimal ROI, ROAS, and CAC

Analyze campaign performance and implement data-driven optimizations

Conduct A/B testing on creatives, audiences, landing pages, and funnels

Collaborate with creative, content, and product teams to align campaigns with business goals

Track and report key metrics such as CTR, CPC, CPA, ROAS, LTV, and conversion rates

Identify growth opportunities through new audiences, platforms, and strategies

Support campaigns for Quick Commerce platforms (Blinkit, Zepto, Swiggy Instamart, etc.) where applicable

Stay updated with trends, algorithm changes, and best practices in performance marketing

Key Requirements:

45 years of hands-on experience in Performance Marketing

Strong experience in the D2C industry (mandatory)

Proven exposure to managing paid media across Meta and Google platforms (mandatory)

Experience in the personal care / beauty category is an added advantage

Exposure to Quick Commerce platforms is an added advantage

Strong analytical and problem-solving skills

Experience with tools such as Google Analytics, Meta Ads Manager, and Google Ads

Ability to work in a fast-paced, growth-focused environment

What Were Looking For:

A performance-first marketer with strong business acumen

Someone who enjoys experimenting, optimizing, and scaling campaigns

A proactive self-starter with high ownership mindset