Senior Executive Paid Media
Dentsu
5 - 10 years
Mumbai
Posted: 12/07/2025
Job Description
Explore and identify new target audiences to increase campaign reach and volume.
Track and report on key performance metrics, ensuring alignment with business goals and objectives.
Own the full lifecycle of campaigns: launching, analyzing, optimizing, and reporting to ensure continuous improvement and growth.
Provide actionable insights through data-driven analysis of campaign performance, including both quantitative and qualitative evaluation.
Work closely with the team to identify, create, and implement creative ad solutions that deliver measurable business results.
Support internal teams by sharing best practices and educating on product solutions.
Monitor ad performance and optimize landing pages using tools like TikTok/Google Analytics, proprietary dashboards, and tracking systems.
Job Description:
- Develop, test, and optimize campaign strategies based on audience segmentation, creatives, and budget management.
- Explore and identify new target audiences to increase campaign reach and volume.
- Track and report on key performance metrics, ensuring alignment with business goals and objectives.
- Own the full lifecycle of campaigns: launching, analysing, optimizing, and reporting to ensure continuous improvement and growth.
- Provide actionable insights through data-driven analysis of campaign performance, including both quantitative and qualitative evaluation.
- Work closely with the team to identify, create, and implement creative ad solutions that deliver measurable business results.
- Support internal teams by sharing best practices and educating on product solutions.
- Monitor ad performance and optimize landing pages using tools like TikTok/Google Analytics, proprietary dashboards, and tracking systems.
Location:
MumbaiBrand:
IprospectTime Type:
Full timeContract Type:
PermanentAbout Company
Dentsu is a global advertising and digital marketing agency headquartered in Tokyo, Japan. It is part of the Dentsu Group Inc., one of the largest advertising and communications groups in the world. Dentsu specializes in providing integrated marketing solutions, including digital marketing, media planning, content creation, data analytics, public relations, and customer experience management. The company operates across numerous industries and markets, serving clients with innovative strategies to drive brand growth and engagement. With a strong focus on technology and creativity, Dentsu aims to deliver impactful, data-driven campaigns tailored to modern consumer behavior.
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