Senior Executive

 Roles and Responsibilities:

• Execute, Plan and optimize campaigns across various paid media channels.

• Effectively execute acquisition and re-marketing campaigns.

• Tracking, analysis, and subsequent optimization of acquisition & re-marketing campaigns/initiatives on a daily basis.

• Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking and other initiatives.

• Perform competitive analysis of other companies within the industry and draw and implement inferences from the data.

Scope of the Role:

• Managing key performance metrics on all platforms

• Manage end to end campaign life-cycle

• Launch optimized online ads campaigns through Google Adwords, Facebook 

• Analyzing key platform trends to improve the same

• Organizing & Fixing Data

• Campaign & Data Analytics.

Key Deliverable:

• Manage marketing mix towards user conversion and revenue generation

• Manage reports within the expected turnaround times set by the channel managers

• Keep a close tab on campaign performance

• Daily visibility into campaign performance across channels.

Prior Experience: At least 2 years of experience is preferred, although that’s not mandatory.

Additional skills:

• Should be enthusiastic (to learn new things),

• An initiator with creative thinking,

• Methodical (keep track of tasks),

• Sincere, hard-working Ability to independently lead, communicate and collaborate with multiple cross functional teams

• punctual (meeting timelines are extremely critical).