Senior Executive – Marketing & Brand Strategy

Company Description

Akumen by Q, powered by Qubiqon, is a selective, industry-backed studio dedicated to shaping the next generation of tech talent. Operated within a real engineering environment, the studio was built by a software company to develop expertise in advanced technologies such as AI, Data, and Cloud. Akumen by Q offers a hands-on, cutting-edge environment for ambitious professionals seeking to grow their careers and thrive in the tech industry.

Role Description

We are looking for a dynamic Senior Executive Brand & Integrated Marketing who can drive brand visibility through integrated campaigns across Outdoor Media (OOH), TVC, Radio, and Digital platforms. The ideal candidate should have hands-on experience in both traditional and digital marketing and have worked with reputed brands.

Key Responsibilities

Plan and execute brand campaigns across OOH, TV, Radio, and Digital platforms

Coordinate with media agencies, creative teams, and vendors

Manage and optimize Meta Ads & Google Ads campaigns

Develop branding strategies aligned with business goals

Oversee campaign budgeting and ROI tracking

Monitor brand positioning and competitor activities

Ensure consistent messaging across all marketing channels

Work closely with sales and leadership teams for campaign alignment

Qualifications

Bachelors/Masters degree in Marketing, Business Administration, or related field

26 years of experience in Brand & Integrated Marketing

Proven experience in handling OOH, TVC, Radio & Digital campaigns

Strong understanding of Meta Ads & Google Ads

Experience working with well-known brands is an added advantage

Excellent communication and vendor management skills

Strong analytical mindset with performance tracking knowledge

What We Offer

Attractive salary for the right candidate

Opportunity to work with reputed brands

High-visibility role with strategic involvement

Growth-oriented work environment