Senior Executive– Branding

The Branding Operations role supports the hospitals brand by executing branding initiatives with speed, accuracy, and consistency across all touchpoints. This position is ideal for a hands-on branding professional who understands hospital environments and can independently manage branding execution while working closely with internal teams and vendors.

Key Responsibilities

Brand Execution & Consistency

• Execute branding activities in line with the hospitals brand guidelines and visual identity
• Ensure consistency across all branding materials including print, digital, signage, and on-ground assets
• Support updates and maintenance of brand templates and assets

Marketing & Communication Support

• Coordinate branding support for clinical departments, OPDs, IPDs, and outreach programs
• Assist in branding for new doctor onboarding, service launches, and specialty promotions
• Translate inputs from medical teams into clear, patient-friendly communication

Internal & On-Ground Branding

• Support internal branding initiatives, hospital events, and employee communication
• Ensure branding visibility across hospital premises including signages, standees, displays, uniforms, and patient areas
• Conduct regular checks to maintain brand hygiene within the hospital

Vendor & Production Coordination

• Coordinate with creative, print, signage, and production vendors
• Ensure timely execution, quality output, and adherence to approved designs
• Support cost control and basic vendor documentation

Digital & Collateral Support

• Assist with branding support for website updates, social media creatives, and digital campaigns
• Manage inventory of brochures, posters, forms, and branding materials
• Ensure correct usage of logos, colours, and messaging across platforms

Reporting & Coordination

• Maintain execution trackers, timelines, and basic reports
• Escalate risks, delays, or quality concerns proactively

Skills & Competencies

• Strong hands-on experience in branding and brand operations
• Good understanding of hospital / healthcare branding
• Excellent coordination and follow-up skills
• Attention to detail and quality orientation
• Ability to work independently with limited supervision
• Good communication skills with doctors, vendors, and internal teams

• Bachelors degree in marketing, Communications, Branding, or related field
• 36 years of relevant experience in branding or marketing operations
• Prior experience in healthcare, hospitals, or regulated sectors preferred
• Experience working with agencies, printers, and production vendors