Senior Executive - Brand & Content Strategy

Job Description:

Role Overview

We’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities:

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces • Build content calendars, channel strategies, and creative decks that align with business objectives

• Translate briefs into sharp, actionable content ideas across genres and formats

• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life • Analyze platform trends, audience behavior, and content performance to optimize content plans

• Craft and refine brand voice guidelines tailored for video content

• Present strategies and campaign ideas to clients and internal teams

• Contribute to pitch decks and creative proposals for new business opportunities

Qualifications:

• Have 2-3 years of experience in

• strategy, digital marketing, or agency-side creative planning

• Have worked on brand campaigns, digital content, or social media storytelling • Can balance creativity with analytics, using performance data to inform strategy

• Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.

• Know how to brief creators, copywriters, and video teams effectively

• Are comfortable presenting and owning rooms, client-facing experience is a plus

• Stay updated with trends, meme culture, and emerging formats in digital content Bonus Points:

• Background in video content, branded storytelling, or influencer-led campaigns • Experience working with fashion, fintech, or lifestyle brands

• Strong copywriting or scripting abilities

Employment Type: Full Time (Work from office) Location: Andheri East

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