Senior Director Marketing Technology

Designation: Senior Director Marketing Technology (MarTech) & Data Platforms

Role Overview

We are seeking a Senior Director MarTech & Data Platforms to lead the strategy, build-out, and enterprise adoption of a modern, cloud-native marketing technology ecosystem on Google Cloud Platform (GCP) .

This leader will be responsible for designing and scaling marketing data platforms , enabling advanced analytics and activation, and servicing a broad set of stakeholders including Marketing, Product, Sales, Digital, Analytics, and Executive Leadership.

The role combines platform ownership, data leadership, and business partnership , with a strong focus on driving measurable marketing outcomes through data, technology, and self-service capabilities.

Key Responsibilities

1. MarTech Platform Strategy & Ownership

• Define and own the enterprise MarTech vision and roadmap , aligned to business growth, personalization, and customer engagement goals.
• Build and evolve a centralized marketing data platform on GCP to support segmentation, attribution, experimentation, and activation.
• Act as the single-threaded owner for MarTech platforms and integrations across the organization.

2. Marketing Data Platform & Architecture (GCP)

• Design and govern scalable MarTech data architectures leveraging GCP services such as:
• BigQuery for marketing analytics and audience datasets
• Pub/Sub for event and behavioral data ingestion
• GCS for raw and curated marketing data storage
• Enable ingestion and unification of data from:
• Digital channels (web, mobile, paid media)
• CRM and sales platforms
• Customer engagement and campaign tools
• Ensure data models support customer 360, identity resolution, and cross-channel insights .

3. Activation, Analytics & Measurement Enablement

• Enable downstream activation and personalization across marketing and engagement platforms.
• Build robust capabilities for:
• Campaign performance measurement
• Attribution modeling and incrementality analysis
• Funnel and cohort analysis
• Partner with Analytics and Data Science teams to enable advanced use cases such as propensity modeling, churn prediction, and next-best-action.

4. Organizational Enablement & Self-Service

• Deliver self-service analytics and audience enablement for Marketing and Growth teams.
• Standardize datasets, metrics, and definitions to create a single source of truth for marketing performance.
• Drive adoption of dashboards, insights, and data products across non-technical stakeholders.

5. Data Governance, Privacy & Compliance (Marketing Context)

• Partner with Privacy, Legal, and Security teams to ensure compliant use of customer and marketing data .
• Establish governance models for:
• Consent management and data usage
• PII handling and audience activation
• Vendor and tool onboarding
• Ensure MarTech platforms support evolving regulatory requirements.

6. Stakeholder Partnership & Business Impact

• Serve as a trusted partner to CMOs, Marketing leaders, Product, Sales, and Digital teams .
• Translate marketing and growth objectives into scalable data and technology solutions .
• Communicate platform value and ROI through clear metrics and executive storytelling.

7. Vendor, Tooling & Ecosystem Management

• Lead evaluation, selection, and integration of MarTech tools (CDPs, campaign platforms, analytics tools, experimentation frameworks).
• Manage vendor relationships and ensure tools are integrated, rationalized, and value-driven .
• Avoid tool sprawl by enforcing platform-first design principles.

8. Team Leadership & Capability Building

• Build and lead high-performing teams across:
• MarTech engineering
• Marketing analytics
• Data platform and integration
• Establish clear operating models, career paths, and skill development plans.
• Foster a culture of product thinking, experimentation, and outcome orientation .

9. Thought Leadership & Strategic Contribution

• Shape the organizations point of view on data-driven marketing and personalization .
• Introduce best practices in modern MarTech architecture, composable CDPs, and cloud-native analytics .
• Act as an internal evangelist for customer-centric data platforms .

REQUIRED QUALIFICATIONS:

• 15+ years of experience across MarTech, Marketing Analytics, or Data Platforms , with at least 5+ years in senior leadership roles .
• Proven experience building enterprise-scale MarTech data platforms , preferably on GCP .
• Strong understanding of:
• Marketing data models and customer identity
• Attribution, measurement, and experimentation
• Marketing activation and analytics workflows
• Demonstrated success partnering with senior marketing and business stakeholders.

PREFERRED QUALIFICATIONS:

• Experience in data-rich, consumer-facing or growth-driven environments .
• Hands-on experience with cloud-native analytics and event-driven architectures.
• Experience modernizing or consolidating fragmented MarTech ecosystems.