Senior Director, CCL - RGM

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Job Description Summary:

The RGM (Revenue Growth Management) Senior Director will support the design and execution of strategic revenue growth initiatives and margin improvement across the INSWA region.  

This role is pivotal in driving top-line growth and margin expansion through innovative system RGM strategies that encompass comprehensive stakeholder engagement (Consumers, Shoppers, Customers) and dynamic market approaches, including assortment and innovation strategies, pricing, and promotional investments for both online and offline channels. 

Key Responsibilities: 

• Lead the design and implementation of integrated end-to-end Revenue Growth Management (RGM) strategies in collaboration with our Bottling Partners in INSWA, focusing on consumer and customer value creation to drive scale and adoption. 

• Act as the primary contact for RGM strategies and initiatives, ensuring strategic alignment with Franchise RDs, Marketing, Strategy, Finance, and Bottling Partners, promoting cross-market synergies and best practice sharing. 

• Track RGM initiatives effectively, ensuring timely execution and reporting, including communication of achievements and overall business impact to stakeholders 

• Apply advanced analytical tools to plan, secure resources, and manage strategic RGM initiatives effectively, aligning them with market trends and competitive environments. 

• Champion the RGM framework to ensure cross-functional strategy coherence. 

• Build the RGM capabilities across the territory, in key areas such as Affordability, Premiumization, Portfolio Optimisation, and Advanced Analytics, being closely aligned with the Commercial team, Bottling partners, local Operations and local network team. Lead the RGM curriculum and ensure the deployment of RGM tools within the territory.

• Participate in cross-functional teams on high-visibility projects and systems developments

• Foster a culture of excellence, collaboration, and continuous learning.  

Qualifications & Skills: 

• Proven thought leadership and 14+ years of experience in RGM, commercial planning, and execution with a comprehensive skill set in segmentation, innovation, and channel strategy. 

• Strong strategic, analytical, and influential skills with the ability to conceptualize and execute strategies effectively. 

• Preferably exposure to bottler operations or external industry experience. 

• Demonstrated ability to drive cross-functional collaboration and system-wide alignment, with excellence in project management, business development, and negotiation. 

• Proficient in advanced business analytics and commercial finance, and skilled at communicating strategic initiatives to internal and external stakeholders. 

• Ability to think from planning to execution and solid commercial and marketing management

This role demands a strategic thinker with a robust RGM foundation, exceptional communication skills, and a track record of driving complex projects to execution.  

Join us to lead our RGM agenda in INSWA, contributing to our Operating Unit’s growth agenda and success.

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Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.