Senior Data Analyst

We are looking for a Senior Data Analyst with analytical problem-solving across LehLahs Affiliate & Influencer Marketing ecosystem. This role goes beyond reporting and dashboards it requires deep diagnostic thinking, metric ownership, and the ability to translate ambiguous business problems into data-driven decisions.

As a Senior Analyst, you will work closely with teams to evaluate creator performance, and efficiency, while also contributing to the analytics foundations of LehLahs internal platform.

Key Responsibilities:

• End-to-end analysis of influencer and affiliate performance across metrics, and diagnose why performance changes occur across creators, campaigns, and platforms.
• Define, validate, and evolve creator-level and campaign-level performance metrics, ensuring alignment with revenue outcomes and avoiding reliance on vanity indicators.
• Deep dives to identify inefficiencies in creator mix, content, strategy, and provide clear, actionable recommendations.
• Design and maintain dashboards and automated reports used by business teams and leadership, ensuring metric consistency across Excel/Google Sheets, BI tools, and internal dashboards.
• Work closely with Creator Management, Marketing, and Product teams to translate business problems into structured analytical frameworks and present insights with clarity and confidence.
• Ensure data accuracy and reliability by performing data quality checks, reconciliation, and anomaly detection across multiple data sources, and work with the Tech team to resolve data gaps or inconsistencies.
• Identify recurring analytical questions and convert them into repeatable analyses, frameworks, or dashboards to improve decision-making efficiency and consistency.
• Maintain clear metric definitions, analytical logic, and documentation to ensure analyses are interpretable and reusable.
• Take responsibility for defined analytics problem areas from analysis through insight generation

Must-Have Skills:

• Hands-on experience with SQL for data extraction and analysis.
• Proficiency in MS Excel (Pivot Tables, Advanced Formulas, Data Cleaning).
• Experience with BI tools like Tableau or Power BI.
• Knowledge of performance analysis metrics in e-commerce or affiliate marketing.
• Strong analytical mind set with the ability to translate data into business insights.
• Good communication and presentation skills

Nice-to-Have Skills:

• Familiarity with affiliate marketing platforms, influencer analytics, or SaaS products.
• Experience with basic understanding of database structures.
• Exposure to Python for data analysis, automation, or exploratory modelling.
• Experience working with large datasets and reconciling data across multiple sources.
• Understanding of creator pricing, payouts, and ROI-driven performance models.

Education:

• Bachelors degree in Business, Statistics, Computer Science, Data Analytics, or related field.